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Social Media Marketing: From Mystery to Mastery Your Business on Facebook

Social Media Marketing: From Mystery to Mastery Your Business on Facebook. Presented by Linnea Blair Advisors On Target June 9, 2011. Agenda:.

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Social Media Marketing: From Mystery to Mastery Your Business on Facebook

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  1. Social Media Marketing:From Mystery to Mastery Your Business on Facebook Presented by Linnea Blair Advisors On Target June 9, 2011

  2. Agenda: • Just being “on Facebook” is not enough. Your success requires creating a visible presence and generating interest for your audience. Here’s what we cover: • Professional Business Page- You will create or tune up your Facebook Business Page • Content Creation – You will begin to add interesting content to your Page and set up your Blog (if you have one) to update your page. • Increase your visibility – You will begin taking actions to bring attention to your page, grow your audience, and keep them looking for more.

  3. Capitalize on the Power of Facebook to Reach a Targeted Audience

  4. Why Facebook? • Over 500 million Facebook users • 206 Million are in US • 72% of US Internet users are on FB • 30% of Facebook users in the US are over 35 • Almost 20% of US Facebook users are over 45 • More than 50% are Female • Most of America’s biggest brand advertisers are working with Facebook • Stats show they’re reaching users across the age spectrum

  5. More Facebook Stats • 50% of users log in daily • Average user has 130 friends • 700 Billion minutes a month are spent on FB • 20 Million Apps are installed per day • 250 Million people interact with FB monthly from Outside the official website • 200 Million people access via mobile phone

  6. Source: OnlineSchools.org

  7. 57% of people talk to each more online than they do offline

  8. ChChChanges! Get used to it! Facebook changes things on a frequent and irregular basis They don’t always announce them Stay vigilant (or know someone who is)

  9. Facebook Real Estate Facebook Personal Profile Facebook Business Pages (formerly Fan Pages) Facebook Groups Facebook Community Pages Facebook Places

  10. Your Facebook Presence • How do you – Personally – want to interact or “show up” to the world? • Will both your Personal Profile and your Business Page be part of your marketing strategy?

  11. Facebook Business Page

  12. Facebook Business Page

  13. Your Facebook Business Page • Set up • Name Your Page • Category • Administrators • Photo – Logo/Avatar/Custom Image • Company Info and Website

  14. Change Page Name & Type

  15. Add Content • Connect Blog (if you have one) using Social RSS App • Create Photo Albums • Categories for Albums – key services, specific projects etc. • Rule of thumb – add 3 pictures at a time • Add Videos (if you have them) • Rule of thumb – add 1 video at a time • Space out Content for max viewing • Create Posts • Add Value • Share Info • Promote Services/Specials

  16. Get Fans • Invite friends of your Personal Profile through Facebook • Select only those who you want for your business audience • Promote Facebook Business Page • Website • Blog (Like or Share Apps) • Newsletter • Print Media (after you have custom URL – need 25 Fans)

  17. Create Community • Find reasons for people to visit your page • Contest • Special content • Charity event promotion • Special “Deals” • Use Facebook as Page • Interact with your fans and friends and other businesses • Answer every comment to your wall if you can • “Like” other business pages

  18. Use Facebook as Page

  19. Facebook Places • Check to see whether Facebook has created a “Places” page for your business • If so merge them together

  20. Facebook Personal Profile

  21. Facebook Personal Profile

  22. Your Personal Profile • Set STRONG password • Review Account Settings • Set Privacy Settings • Set Online Chat Status (I suggest “Off”) • Fix Limited News Feed View (see slide) • Create Lists of Friends • Make use of “Limited Profile”

  23. Fix Limited News Feed View Here’s the Fix – Scroll to the bottom of your news feed and follow these steps

  24. Customize Your Profile • Photo banner • Choose Photos you want or let FB randomize • Profile Photo • Personal Info • Make sure to link to FB Business Page • Apps • Status updates • Show your human side – within reason  • Add Value • Demonstrate your expertise • Use list feature to post strategically

  25. Build Community with your Personal Profile • Interact with others • Grow your network • Be friendly and supportive • Add value to your community • Share knowledge • Share humor • Share interesting current events • Be yourself • Treat people on Facebook the way you would treat them offline • Don’t alienate your audience (unless you don’t care) • Avoid posting controversial opinions/links about politics, religion and social issues unless it’s important to you to share them.

  26. A word to the wise • Be smart and be aware – even with privacy settings never post anything that could damage your credibility • Don’t invite friends to use silly apps – better yet, don’t use silly apps yourself  • Be vigilant for others posting to your wall – remove spam-ish app posts, and consider blocking those who do

  27. Facebook Groups

  28. Facebook Groups

  29. Facebook Groups • Join Groups • Grow your network • Participate in groups • Build Credibility • Start your own group (down the road) • Add an information pipeline

  30. Explore Other Ways to Market Your Business with Facebook

  31. Facebook Ads • Very targeted to specific demographic • Less expensive than PPC • Plan your campaign • Have a specific purpose for your ad • Drive traffic to FB Business Page or other landing page

  32. Customized Facebook Page • Custom Graphic Banner/Photo • Custom Gateway with specific action • Like Page • Sign Up for Email Newsletter • Download something free

  33. Use Facebook Effectively Visit Facebook often – don’t set and forget Update status – use both manual and auto-posting Add value to the community Look for opportunities to grow network Find other relevant pages to “like” Comment on relevant posts Interact with friends and page audience Keep an eye on your “real estate” Develop a Facebook Marketing strategy that fits your company

  34. Remember… • The online world evolves – constantly!

  35. Homework • Set up or Edit your Business Page details & add photo/logo • Start adding Content • Connect Blog via Social RSS, if you have a blog • Take at least one action to add more followers to your page • Edit Account Settings/Privacy Settings on Personal profile • Start creating Lists in your friends group

  36. Contact me for more information about managing your online success ! Advisors On Target Business Coaching & Marketing Consulting Linnea Blair • Office: 619.291.3700 • Email: Lblair@AdvisorsOnTarget.com • Web: AdvisorsOnTarget.com • Twitter: AdvisorOnTarget • Facebook: facebook.com/AdvisorsOnTarget • LinkedIn: linkedin.com/in/linneablair

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