Shaikh's Healthcare & Cosmetic Care: Expanding Global Reach Through Innovative Medical Tourism

1. MEDICAL TOURISM Shaikh’s HealthCare & Cosmetic Care GmbH Prepared by: Miss Uzma Ghayas Shaikh (963228)

2. CONTENTS • Executive Summary • Strategy & Implementations • Products & Services • Market Analysis • Financial Plan

3. COMPANY OVERVIEW • Owners: 2 • Limited Liability Company • 40% own investment • 60% bank loan @ 6.5% p.a. • To be a connecting link between cosmetic & health care industry and Tourism.

4. MEDICAL TRAVEL - People traveling across borders for healthcare needs Only ambulatory care can be really linked to tourism. - Tourism is recreation linked . - Is health recreation linked ?? - Serious ailments e.g. Heart Surgery , Joint replacements etc. which can be treated in Indian Hospitals without any waiting can not be linked with Tourism

5. FACTS AND FIGURES - World’s Global healthcare revenue about € 2.5 trillion. Medical tourism could account for 3-5% of the total healthcare delivery market. - India’s healthcare industry worth € 15 billion; to grow by 13% per annum for next 6 years. - A study by CII Mckinsey estimates that country could earn 5000- 10,000 billion by 2012. - Health procedures across world show 200-800% cost difference.

6. COMPARINGMEDICAL TREATMENT COSTS Table 1: Medical tourism prices (in selected countries such as Germany & India) http://www.oecd.org/els/healthpoliciesanddata/48723982.pdf (Note: all costs are in €uro)

7. BUSINESS STRATEGY & IMPLEMENTATION • INTERNET STRATEGY • MARKETING STRATEGY • OPERATIONS • PARTNERSHIPS • GOALS

8. INTERNET STRATEGY • To invest in a best-in-class website to appeal to the sensibilities of upscale customers. • To make extensive use of Flash technology, Animations, Videos and Photos to achieve high production values and a sense of exclusivity. • To achieve high ranking on search engine results for search terms such as “Medical Travel” and “Medical Tourism”.

9. MARKETING STRATEGY • To advertise through all possible medias e.g. Television, Radio, Newspapers, Magazines, etc. • To make our Brochures, CDs/DVDs easily available from Insurance companies, Hospitals and Travel Agencies. OPERATIONS • The Company plans to operate out of office located • in Berlin. • Office location allows gradual expansion as the • Company head count grows over time. • The Company offices will be maintained in a manner • such that they are appropriate for inviting clients to • visit for in-person consultations. • Office hours will be from 10am to 5pm, Monday • through Friday

10. How its Work

11. STEP 1:   First Customer need to send us their query along with specific medical details. • STEP 2: We will identify a suitable doctor and hospitals based on the query. • STEP 3 : Doctors get back to Customers with their suggestions and how to proceed further. • STEP 4 : We finalize on which treatment to follow and how to go about it. • STEP 5 : We give you the options such as where to stay pre-hospitalization and post-hospitalization. • STEP 6 : Customer finalize details and make advance payment.

12. STEP 7 : We procure valid visa for our clients. STEP 8 : Arrival in India and Welcome by Traditional way. STEP 9 : We arrange Airport pick-up and hotel check-in. We also arrange translator if required. STEP10 : We arrange your meetings with the requisite doctors. STEP 11 : We proceed further with the treatment as discussed in Step 4. Step 12 : We proceed for your short holiday break if required. It will be customized after discussion with your Doctor. Step 13 : Hotel Check-out, you return to your home country.

14. PARTNERS & SPONSORS • Consumers • Corporations and Institutions offering Private Health Plans • Insurance Companies • Hospital Systems and Physicians • Hotels and Resorts • Airlines • Ground Transportation Providers • Tour and Excursion Operators • Communications Services • Finance Companies

15. GOALS • Develop a best-in-class website. • Begin to offer services by May, 2013. • Launch marketing campaigns in March, 2013. • Develop reputation for superior customer service. • Become profitable by the end of 2 years.

16. PRODUCTS & SERVICES • Spas • Wellness • Retreats • Treatment • Rehabilitation

17. OFFICE LOCATION Shaikh’s Health Care & Cosmetic Care GmbH Wallstrasse 76-79. D-10179 Berlin  GERMANY • Area 25 m² • Fully equipped with latest infrastructure • Suitable conference rooms • Reception / Administrative office • Catering service • Free parking

18. MARKET ANALYSIS • Market Trend • Target Market • Competitors • Surveys

19. MARKET TRENDS • Rising health care costs and/or long waiting periods in developed countries. • Inadequate health insurance coverage in developed countries. • Relatively lower medical costs in developing countries. • Added value of leisure and tourist activities in addition to receiving medical care. • Relatively low cost of travel to developing countries. • Consumers are becoming more technologically savvy and are seeking new channels to fulfil their healthcare needs. • Increasing awareness of medical tourism as a truly safe and viable option for obtaining World-Class care at a fraction of the cost, brought by media coverage of successful cases.

20. TARGET MARKET • The Company targets clients who seek cosmetic and other elective surgery procedures also hair transplantation and so on. • They can spend the money they save on the treatment by indulging in a vacation. • Clients will travel abroad with a spouse or a group of friends. • Target customers between the ages of 45-65. • Develop relationships with hotels and other foreign service.

21. COMPETITORS There are several Europe based medical tourism agencies that offer services to German patients :- • Med Journeys • The Medtrava Group • Quest MedTourism • IndShealth • Med Retreat In addition to these agencies, there are several Indian agencies that market their services. • Health Tours • Medical Tourism • Medtral

22. SURVEY • 60/40 Male/Female split (but 8/92 for cosmetic surgery) • 83% “wanted to save on the cost of treatment”. • On the total cost of treatment, 11% of dental respondents spent 10,000 Euros or more, and 9% of elective surgery respondents spent 10,000 Euros or more. • 17% said they saved more than 10,000 Euros compared to cost. • 9 out of 10 respondents very (74%) or quite satisfied (16%) with their experience of treatment abroad. • 97% of the medical tourists stated that they would definitely or probably go for treatment abroad again. • 96% of all respondents would recommend treatment abroad to a friend or relative.

23. VARIABLE AND FIXED COSTS

24. OTHERS COSTS • 1 Receptionist → 3000 € /month • Of the total 183400 €, 110040 €→ Bank Loan, repaid in 5 yearly equal instalments @ 6.5% p.a. Remaining 73360 €→ Own capital.

25. PRODUCTS AND SELF COST

26. CASH FLOW

27. FUTURE PLANS • Expansion all over Europe and World. • Referral Programs. • Charity/Donation and Sponsorships. (e.g. Football Clubs) for Promotion.

28. CONCLUSION • Opportunity to create a new travel segment in health using spas and medical tourism as anchors. • Travel industry should concentrate on low risk, value added customized services and retreats that focus on lifestyle and disease management. • Everyone is looking for new business opportunities. • Travel understands package, but Healthcare facilities Don’t !!!

29. Thank You