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Marketing Essentials

Marketing Essentials. n Chapter 37 Identifying Career Opportunities. Section 37.2 Career Planning. SECTION 37.2. Career Planning. What You'll Learn. How to complete a career assessment Where to look for career research resources. SECTION 37.2. Career Planning. Why It's Important.

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Marketing Essentials

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  1. Marketing Essentials nChapter 37 Identifying Career Opportunities Section 37.2 Career Planning

  2. SECTION 37.2 Career Planning What You'll Learn • How to complete a career assessment • Where to look for career research resources

  3. SECTION 37.2 Career Planning Why It's Important • The more career information you have, the easier it will be to decide which one is right for you. Research can provide you with a wealth of information on subjects such as salaries, working conditions, and prospects in your field.

  4. SECTION 37.2 Career Planning Key Terms • career outlook • Dictionary of Occupational Titles (DOT) • Occupational Outlook Handbook (OOH) • Guide for Occupational Exploration (GOE) • career consultation • internship

  5. SECTION 37.2 Career Planning Career Assessment Planning Once you identify careers that interest you, it’s time to research if those careers are right for you. Even if you have already chosen a career goal, select two or three other careers to research and assess to broaden your awareness of career possibilities.

  6. SECTION 37.2 Career Planning Work Values • Certain values are important to success on the job. These include honesty, dependability, diligence, and team spirit. Each job and career field has its own special work values. Look beyond the responsibilities of a job to consider the values that are important for success in each field.

  7. SECTION 37.2 Career Planning Lifestyle Fit • Some careers will fit your lifestyle goals better than others will. Try to determine how compatible each career will be with the other elements of your lifestyle goals. • Example:If spending time with family is important, avoid careers that require lots of travel.

  8. SECTION 37.2 Career Planning Salaries and Benefits • Consider if each potential career will provide the financial support for your desired lifestyle. You must look at both salary and benefits such as paid vacations, life insurance, health insurance, and a pension (or retirement) plan.

  9. SECTION 37.2 Career Planning Career Outlook • The career outlook is the availability of jobs in the field. A job in a field with a good career outlook is one in an area that is growing and provides opportunities for advancement.

  10. SECTION 37.2 Career Planning Education and Training • Look at the education and training requirements of various careers. Consider whether you are willing to pursue the education and training required for the career that fits your values, interests, aptitudes, and lifestyle goals.

  11. SECTION 37.2 Career Planning Duties and Responsibilities • Job duties are the things you will be doing on the job. • Example:Type business reports • Responsibilities are the things for which you must be accountable. • Example:completing the work correctly and on time. • Learn all you can about the duties and responsibilities of each career you are considering.

  12. SECTION 37.2 Career Planning Skills and Aptitudes Required • Every job requires different types and levels of skills. First, you need to determine what skills are necessary to handle the required duties and responsibilities; then you can determine what aptitudes would be helpful in learning those skills.

  13. SECTION 37.2 Career Planning Helpful Personality Traits • Your personality is affected by all your life experiences and will affect how well you perform a job. Your job is likely to become the central activity in your life, therefore it will affect your personality.

  14. SECTION 37.2 Career Planning Work Environment • As you study the working conditions of the careers you have selected, try to learn if the work is done: • indoors or outdoors • sitting down or standing up • in a dusty, smelly, or especially noisy environment • in a dangerous environment • in a physical manner • during the day, at night, on weekends, or from home

  15. SECTION 37.2 Career Planning Work Relationships • As you research careers, note the relationships to data, people, and things in the specific jobs you have selected. Most jobs require working with other people to some extent.

  16. SECTION 37.2 Career Planning Research Resources • To research careers, you will need to gather information from a variety of sources. You’ll find current information through the following sources: • libraries • the Internet • career consultations • actual work experiences

  17. SECTION 37.2 Career Planning Libraries • Many school libraries have a special section devoted to career information. The U.S. Department of Labor publishes three reference books that are especially helpful in career research: • The Dictionary of Occupational Titles • The Occupational Outlook Handbook • The Guide for Occupational Exploration Slide 1 of 2

  18. SECTION 37.2 Career Planning Libraries • The Dictionary of Occupational Titles (DOT)describes about 20,000 jobs and their relationships with data, people, and things. • The Occupational Outlook Handbook (OOH) provides detailed information on more than two hundred occupations. • The Guide for Occupational Exploration (GOE) organizes the world of work into 12 interest areas, subdivided into work groups and subgroups. Slide 2 of 2

  19. SECTION 37.2 Career Planning The Internet • The Internet offers a multitude of career planning resources. You can find everything from accepted starting salaries to projected career paths. • The Occupational Information Network (O*NET) is an online career information database designed by the U.S. Department of Labor and will eventually replace the Dictionary of Occupational Titles.

  20. SECTION 37.2 Career Planning Career Consultations • A career consultation is an informational interview with someone who works in a career that interests you. You can learn about the demands and opportunities of a career from someone with experience. • Job shadowing lets you follow a professional on the job for the day to see what the work is like.

  21. SECTION 37.2 Career Planning On-The-Job Experience There are many things that you cannot learn about a job until you try it for yourself. Get a part-time or summer job in an area that interests you to learn more about it. An internship offers students direct work experience and exposure to various aspects of a career, either with or without pay.

  22. ASSESSMENT 37.2 Reviewing Key Terms and Concepts • 1. What are the major areas you should consider when you investigate possible careers? • 2. Name three sources for information about careers. • 3. What are the benefits of a career consultation?

  23. ASSESSMENT 37.2 Thinking Critically • You would love to work for a magazine, but do not think that you have the necessary experience or talent as a writer. Is it possible for you to work for a magazine even if you don’t have superior writing skills? Explain your answer.

  24. Marketing Essentials End of Section 37.2

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