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Marketing Essentials

Marketing Essentials. n Chapter 33 Entrepreneurial Concepts. Section 33.2 Logistics of Business Ownership. SECTION 33.2. Logistics of Business Ownership. What You'll Learn. How to discuss business ownership opportunities How to identify forms of business ownership

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Marketing Essentials

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  1. Marketing Essentials nChapter 33 Entrepreneurial Concepts Section 33.2 Logistics of Business Ownership

  2. SECTION 33.2 Logistics of Business Ownership What You'll Learn • How to discuss business ownership opportunities • How to identify forms of business ownership • The legal steps to take in establishing a business

  3. SECTION 33.2 Logistics of Business Ownership Why It's Important • Considering whether and how to become an entrepreneur requires knowledge of the several forms of business organization, along with the legal steps for establishing a business.

  4. SECTION 33.2 Logistics of Business Ownership Key Terms • franchise • sole proprietorship • unlimited liability • partnership • general partnership • limited partnership • corporation • stockholders • foreign corporation • Subchapter S corporation • DBA • Articles of incorporation

  5. SECTION 33.2 Logistics of Business Ownership Business Ownership Opportunities • About 150,000 businesses are started each year. There are four ways to enter business: • develop a new business • purchase a franchise business • purchase an existing nonfranchise business • take over the family business Slide 1 of 5

  6. SECTION 33.2 Logistics of Business Ownership Business Ownership Opportunities Starting Your Own Business This approachgives you many options. You can start the business of your choice, decide where to locate, and how to set it up. You do not have to take on bad debts, a bad reputation, |or a poor location. However, you must establish every aspect of your business and create and build a reputation. Slide 2 of 5

  7. SECTION 33.2 Logistics of Business Ownership Business Ownership Opportunities Purchasing an Existing Business When you buy a nonfranchise business, you usually receive little or no help from the previous owner. You must investigate why the business is being sold, examine the business records and the condition of the property and inventory, and determine the business's reputation. Slide 3 of 5

  8. SECTION 33.2 Logistics of Business Ownership Business Ownership Opportunities Purchasing a Franchise Business A franchise is a legal agreement to operate a business in the name of a recognized company. The franchisee buys a business operation from a franchisor, the owner of the recognized company. The franchisor does all business planning—management training, advertising, and merchandising. Most franchises are initially very expensive to operate. Slide 4 of 5

  9. SECTION 33.2 Logistics of Business Ownership Business Ownership Opportunities • Taking Over the Family Business As with purchasing any existing business, you must review business records, the overall condition of the property and inventory, and determine the business's reputation. In addition, you need to explore potential conflicts and concerns with family members. Slide 5 of 5

  10. SECTION 33.2 Logistics of Business Ownership Forms of Business Organization • The legal form of business organization you select may make the difference between business success and business failure. Your choices of business organization are: • sole proprietorship • partnership • corporation

  11. SECTION 33.2 Logistics of Business Ownership Sole Proprietorship • A sole proprietorship—the most common form of business ownership—is owned and operated by one person. • Example:Plumbers, auto mechanics, writers • Advantages: Complete control, owner keeps all profits, easy to start, taxed less than other businesses • Disadvantages: Unlimited liability—the owner is personally responsible for all debts and legal judgments

  12. SECTION 33.2 Logistics of Business Ownership The Partnership • A partnership is a legal agreement between two or more people to be jointly responsible for the success or failure of a business. A partnership is subject to relatively little regulation and is fairly easy to establish. There are two types of partnerships: • general • limited Slide 1 of 2

  13. SECTION 33.2 Logistics of Business Ownership The Partnership • General Partnership Each partner shares in the profits and losses. Each partner has unlimited liability for business debts. • Limited Partnership Each partner is liable for any debts only up to the amount of his or her investment in the company. One general partner has unlimited liability. Slide 2 of 2

  14. SECTION 33.2 Logistics of Business Ownership The Corporation • A corporation is a business that is chartered by a state and legally operates apart from the owner(s). The value of a corporation is divided into equal units called shares of stock which are owned by stockholders. The company can own assets and borrow money without directly involving the shareholders. Slide 1 of 4

  15. SECTION 33.2 Logistics of Business Ownership The Corporation • Corporations can be incorporated in any U.S. state. A foreign corporation is incorporated under the laws of a different state from the one in which it does business. • A subchapter S corporation is a small business that is taxed like a partnership or proprietorship. Slide 2 of 4

  16. SECTION 33.2 Logistics of Business Ownership The Corporation • There are four key advantages to corporations: • The owners have limited liability. • It is easier for a corporation to raise money for expansion. • Stockholders can easily enter and leave the business. • Each operation area of the business can be professionally managed. Slide 3 of 4

  17. SECTION 33.2 Logistics of Business Ownership The Corporation • There are disadvantages to corporations: • Formation is complex. • Increased government regulation. • Higher taxes on the profits of the corporation and on each stockholder. • Accounting and record keeping are intricate. Slide 4 of 4

  18. SECTION 33.2 Logistics of Business Ownership Legal Steps in Establishing Your Business • When you establish a sole proprietorship or partnership, you must file for a DBA (Doing Business As) at your local county clerk's office. This registers your business and protects your business name. • When forming a corporation, you must file Articles of Incorporation with the corporation and securities bureau in your state department of commerce. Slide 1 of 2

  19. SECTION 33.2 Logistics of Business Ownership Legal Steps in Establishing Your Business Depending on what business you enter and where you locate, you may have to obtain one or more licenses. Individual states license doctors, attorneys, accountants, cosmetologists, barbers, marriage counselors, and pharmacists to protect the public from unqualified people and to maintain the health and welfare of the citizens. Slide 2 of 2

  20. ASSESSMENT 33.2 Reviewing Key Terms and Concepts • 1. What are four ways to enter into a business? • 2. What are the three basic forms of business ownership? • 3. What legal steps must you take to establish a sole proprietorship or partnership? • 4. What legal steps must you take to establish a corporation? • 5. What is a Subchapter S corporation?

  21. ASSESSMENT 33.2 Thinking Critically • Which of the four ways to enter a business would you use to start your own business? Explain your decision.

  22. 33.2 Graphic Organizer Similarities and Difference Between Partnerships and Sole Proprieterships Partnerships Sole Proprieterships Similarities Quicker decision making Owner keeps all profits Owner is own boss Relatively easy to get credit Shared decision making Increased diversity of experience Shared losses Combined funds Pride in owning and running business Easy to set up Low taxes Unlimited liability for debts Huge time demands

  23. Marketing Essentials End of Section 33.2

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