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Written By Jessica Shaver

Business Plan. Presentation For. The First Page. Written By Jessica Shaver. The First Page. Agenda. About The First Page Marketing Plan Operations Plan Financial Plan. Fact Sheet. Company Name: The First Page Location: Locke Street South Type of Business: Retail Books

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Written By Jessica Shaver

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  1. Business Plan Presentation For The First Page Written By Jessica Shaver

  2. The First Page Agenda • About The First Page • Marketing Plan • Operations Plan • Financial Plan

  3. Fact Sheet Company Name: The First Page Location: Locke Street South Type of Business: Retail Books Industry Type: Book Industry Ownership Form: Sole Proprietor Main Service: Quality New Books Name of Owner: Jessica A. Shaver The First Page

  4. Mission Statement The mission of The First Page is to provide their customer with quality new books and reading accessories in an environment that is friendly and comfortable. This is a business that will strive to meet and exceed the customer’s expectations through their exceptional customer service and quality products. The First Page

  5. Products • Bestsellers • Non-Fiction • Geography/ • History • Religion/ • Spiritual • Reference • Special • Interest • Fiction • Hobbies • Language/ • Literature • Business • Biographies • Children • Accessories • Magazines The First Page

  6. What makes The First Page Unique? • Friendly, courteous service • Flexible systems and procedures • Knowledgeable staff • Comfortable atmosphere • Professional atmosphere The First Page

  7. The First Page S.W.O.T. • Opportunities • Canadian retail sales growing • Popularity of adult paperbacks growing • Threats • More consumers buying on-line • General readership down in Canada • Weaknesses • Higher pricing • Smaller selection • Strengths • Good Location • Product Knowledge

  8. The First Page Competitors Chapters Indigo • Selection • Convenient Hours • Customer Service • Product Knowledge • Selection • Product Variety • Customer Service • Product Knowledge Coles Smithbooks • Good Location • Stability • No Parking • Limited Hours • Good Location • Stability • Selection • Limited Hours

  9. The First Page Competitive Advantage • Extraordinary Customer Service • Friendly, Knowledgeable Staff • Convenient Commercial Location • Will exceed customer expectations • Quality product offering

  10. Customer Service Strategy Statement To provide quality new books and accessories in a friendly and professional manner to its valued customers so that the business is perceived as a business that cares about customers and is willing to go the extra mile to satisfy customer needs. The First Page

  11. Target Market • Demographic Categories • Population/Age • Income • Levels of Schooling • Legal Marital Status • Transportation The First Page

  12. Market Segmentation • See It-Buy It Boomers • Blue Collar Success Stories • Poodles and Prescriptions The First Page

  13. Promotion Plan July Grand Opening September Back to School October Halloween December Christmas January New You Sale February Valentine’s Day May/June Clearance Sale Saturdays Children’s Readings The First Page

  14. Hours Of Operations The First Page

  15. The First Page Start-Up Costs

  16. The First Page Sources of Funding

  17. The First Page Sales Forecasts

  18. The First Page Sales Forecasts

  19. The First Page Cash Flow-Year 1

  20. The First Page Cash Flow Statement

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