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Re-Engage in Sports: Get Back Into Physical Activities for Adults

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14 diapositives · 298 Views · Sep 11, 2014

The "Get Back Into" initiative encourages adults (16+) to participate in a variety of sports and physical activities through local clubs and community programs. Funded by Sport England and other partners, this program offers a platform for adults to discover new interests in activities like Pilates, hockey, and tennis, while meeting new people and having fun. With a strong emphasis on inclusivity, 70% of participants are women, and 15% from diverse backgrounds. Join us to kickstart your fitness journey and connect with the community!

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  1. Lloyd Conaway

  2. A sport and physical activity participation project for adults

  3. pilates hockey volleyball trampolining basketball climbing athletics golf netball cricket running box-fit keep fit ultimate frisbee gymnastics swimming cycling mountain biking football cheerleading yoga dance bowls badminton tennis touch rugby table tennis tone and stretch …

  4. Leisure Providers Local Authorities National Governing Bodies Clubs Coaches/Instructors/Agencies School Sports Partnerships PCT / NHS Health and Fitness Clubs

  5. A physical activity initiative developed by the East Region CSP’s and delivered by CSP’s in the East with an aim to re-engage adults (16yrs +) in sport and physically activity • Funded initially by Sport England and supplemented by other funding sources – LAA, ESF, PCT, Health, LAs.

  6. “Fabulous idea!”(Leighton Buzzard Women’s Football, Bedfordshire) “An ideal opportunity to meet other people of the same standard and kick start a new interest”(Chalgrave Golf, Bedfordshire) “The coach made us feel really welcome (Fakenham Netball, Norfolk) “ Fantastic fun. Thank you! (Tennis, Bedfordshire) ” A good opportunity to get more players in each year (Ely Cricket Club, Cambridge) “Was great to do something without paying for a membership” (Leighton Buzzard Netball, Bedfordshire)

  7. 50% of adults who take part in a Get Back Into project go on to join a local club or group, or form their own70% of Get Back Into participants have been women15% of Get Back Into participants are from black, minority and ethic backgrounds

  8. Funding to GBI…. • Sport England – CIF and Rural Theme • Health • Local Area Agreement • Workforce Development Plan • European Social Fund • Association of Colleges in the East (ACER) – ESF • Local Authorities • Income

  9. GBI – Bedfordshire and Luton Numbers to date.....

  10. The M&S Partnership

  11. M&S Sponsorship • Plan A • East Region Pilot • £5 Vouchers • Marketing and Advertising • Facebook • Sport England • NGBs?

  12. The secret to the success • Completely unique - fills a gap • in the market for ‘semi-sporties’ • Excellent value for money • Very little up front commitment • Strong branding and marketing • Relaxed and sociable • Lots of testimonials • Huge variety of activities • Coach / Instructor led • Professional • Exit routes into clubs and classes

  13. Useful information.... • www.getbackinto.co.uk • www.teambedsandluton.co.uk • lloyd@teambedsandluton.co.uk • facebook.com/getbackinto