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Enhance Jewelry Sales with Strategic Diamond Display Techniques

Discover how to optimize your diamond displays to enhance customer engagement and boost sales. Follow the 20-40-40 rule to present your top 20% of merchandise prominently, while using low-density trays for the middle 40%. Ensure your store's branded goods are showcased effectively to compete with other brands. Prepare your sales aids for a seamless selling experience and display loose stones without distractions. By understanding your customers' decision-making process, you can create a flow in your presentation that maximizes sales potential.

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Enhance Jewelry Sales with Strategic Diamond Display Techniques

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Presentation Transcript

  1. Instore- Displaying Diamonds

  2. Co-ordinate your displays to your presentation • Display your diamonds in a manner that follows your customers thought process • What do they ask for first? • What is their line of decision-making? • Balance that with.. Where do you take the conversation in your sales presentation?

  3. Get what you will need closeby • You do not want to have to get up and leave the site of the sale to fetch a sales tool.

  4. Prepare your sales aids

  5. Follow the logic! 20-40-40

  6. Use the 20-40-40 rule • Put the top 20% of your merchandise on individual elements. • It deserves it! • Treating it special helps make it special

  7. Now for the middle 40% • Use low density trays • These are special..just not as special!

  8. Lastly, the bottom 40% • We really have selection • These are a great value

  9. Display loose stones without distractions

  10. Be careful with props

  11. Make sure your store branded goods are displayed to their best advantage

  12. Their brand vs. your brand • them • you?

  13. Consider a display for your branded goods that equals the one you got with that other brand

  14. Bring your selling points

  15. Use signage to help communicate selling points

  16. Remember! • How you display your diamonds can make huge differences in your sales results • Make the selling experience flow by being prepared • Sell more big diamonds by displaying them in a way that makes them more distinctive • Keep loose stones displayed clearly • Don’t shortchange you store brand goods

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