Multimedia Tourist VideoGuide

2. Multimedia Tourist VideoGuide

3. What is Arianna Arianna is a revolutionary new way to discover unknown places. Arianna is a PDA based multimedia tourist VideoGuide that supports GPS, WiFi and Bluetooth. Arianna is an easy-to-use yet technologically advanced platform that delivers unique visitor experiences. It is a context aware interactive tour guide that can provide any kind of tourist information through multimedia georeferenced contents (text, pictures, audio and video), a detailed cartography and WiFi updates. Today Arianna is distributed in Florence, Neaples and Ischia and it will be available soon in other cities

4. Arianna: a closer look • From the main menu the visitor may access almost everything in three clicks. • The 9 main icons give access to all the services that are usually requested by a tourist: • ITINERARIES • MAP • SEARCH • MEALS • ART • TRANSPORT • SERVICES • EVENTS • TOP TEN • The bar at the bottom of the screen allows to view the video instructions for the best use of the PDA

5. The map: Find, listen and get directions Through the GPS the visitor always knows is actual position. The pda offers an interactive map of the location, with different zoom levels where the visitor can display anything: shops, restaurants, bars, museums will be displayed as colourful icons on the map and clicking on it he will have all the information, that he can listen to while walking. The visitor can also build his own itinerary, just selecting a destination, or can chose from a list of pre-loaded tourist itineraries select read listen

6. Itineraries: Let Arianna guide you Search: Looking for something? Arianna has many different itineraries through the city, that show monuments, shops, restaurants and much more. Once the visitor select an itinerary he is sent back to the map where the path appears, together with a selection of contents inherent to that specific itinerary. Arianna has an embedded search engine. It allows to look for an address and then get directions, but also to look for a restaurant, or a bank machine or anything a tourist could need.

7. The main categories What visitors want Three of the nine buttons of the main menu are dedicated to those categories that are the most commonly used by tourists. Indeed a visitor can find 90% of the things that he needs in 3 clicks! All the other categories (post offices, supermarket, bank machines, police station, etc.) are accessible directly from the map.

8. Events: What is going on in town Chose a day Chose an event Get directions Arianna allows the visitor to be updated about all the events that are taking place during his visit. In 3 clicks the user is able to find details and directions about a specific event, that can be an exhibit, a parade, a market, a concert or anything else. All the events can be updated via WIFI from a remote server.

9. Top ten: What you can’t miss Don’t miss the best! In this section the visitor can find the main attractions of the area. Services: Connect with the world From the section “services” is possible to communicate with the outside world in different ways: Through the web: A user can check his email and receive updates about the contents Through skype: A user can call home for few cents with the VoIP function Through standard GSM: A user can contact a call center for information and/or reservations

10. Why Arianna Increased competition between cities means that effective marketing is becoming increasingly more important. Destinations that continue to support traditional marketing programs are losing market share to new destinations that offer innovative tourism products and services. Investing in new innovations is one way to respond to this increasing competition. Value, service, and fun are at the center of today's tourist lifestyle. Arianna offers a variety of solutions that directly engage these travelers needs. The platform creates a level of personalization and interactivity that enhance their experiences by giving an unparalleled freedom of control.

11. How does it work • We offer Arianna platform, that combines the main application for Pocket Pc (PDA) and the back-office software. • The main application, Arianna software, runs on Pocket PC provided with built-in GPS and Wi-Fi. • The back-office application is a web-based software that enables to create and manage all the multimedia contents in Arianna from a web-browser.

12. The most cost-effective solution is to place a certain number of devices in every hotel that rents Arianna directly to visitors at a higher price. Hotels, shops or restaurants can advertise themselves on Arianna. This model is achieved following a Google-like strategy, by adding sponsor advices on corners or bottom of Arianna screen. An agreement with some tour operator allows to insert Arianna in an “all-inclusive” package. Visitors arriving at the airport will find Arianna as a useful gadget for their vacation. Users can book services like theatre tickets, restaurant reservations, museums tickets and more directly through Arianna, calling a call center or reserving online. Revenue streams

13. Econoetica works in ICT services, both B2B and B2C. Econoetica developes high value-added and high complexity products and services, as a result of an essential organization and young and dynamic human resources. Econoetica wants to employ totally involved people in the business risk, to create the necessary condition for a diffuse leadership. Therefore the results of this organization are in behalf of its customers, with lower and more competitive prices, greater quality and reduced times of analyses and delivery, and in behalf of its human resources, with a better quality of life and higher average wage.

14. Nome: Email: Tel: Fax: PI: Web: Luca Foresti - CEO lforesti@econoetica.com 347.0701890 051.4200345 02625221201 www.econoetica.com www.ariannaguide.com www.noody.it www.econoetica.com/consulting Bologna: Viale Fanin, 48 tel. 051.4200344 Firenze: Via della Sala, 141 tel. 055.3434262