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Shoe Skins

Shoe Skins. Group 18 Evidence-Based Forecast Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton. Product Pricing. Base shoe SRP: $39.99 Includes 1 skin and a registration code redeemable for a 2 nd skin on the Shoe Skins website. Additional skins SRP : $ 4.99 for standard skins

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Shoe Skins

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  1. Shoe Skins Group 18 Evidence-Based Forecast Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton

  2. Product Pricing • Base shoe SRP: $39.99 • Includes 1 skin and a registration code redeemable for a 2nd skin on the Shoe Skins website. • Additional skins SRP: • $ 4.99 for standard skins • $ 5.99 for logo or branded skins • $ 6.99 for custom skins (group discounts will apply)

  3. Forecasting Method • Identified Shoe Skins as a combination of novelty footwear and bricks & mortar/web hybrid • Found analogous products and looked at their growth • Webkinz • Heelys • Crocs • Identified target segment by geography to size overall market

  4. Analogous Products- Crocs & Heelys

  5. Analogous Product- Webkinz Webkinz geographical adoption pattern

  6. Base Unit Sales Forecast

  7. Skins Unit Sales Forecast

  8. Revenue Forecast

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