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Shoe Skins

Shoe Skins. Group 18 Business Model- Revenue Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton. Core Strategy. Business Mission Product/Market Scope Basis for differentiation. Business Mission.

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Shoe Skins

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  1. Shoe Skins Group 18 Business Model- Revenue Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton

  2. Core Strategy • Business Mission • Product/Market Scope • Basis for differentiation

  3. Business Mission • Create community of Shoe Skin wearers and contributors so that users influence others to join them. The ability to customize, trade and share skins and help determine what look and/or capability the skins will have will invest young wearers in the shoes and in buying more skins.

  4. Product/Market Scope

  5. Basis for Differentiation

  6. Customer Interface • Fulfillment and Support • Information and Insight • Pricing Structure

  7. Fulfillment and Support • Primary customer interface via the Shoe Skins Website • Secondary interface via online vendors such as Amazon • Goal of getting display space and Point of Sale space in retail stores, particularly specialty and gift stores

  8. Information and Insight

  9. Pricing Structure

  10. Customer Benefits

  11. Shoe Skins Shoe Skins is a unique system that makes footwear fun by allowing children to easily change the look of the their shoes any time they want. The Shoe Skin System Web site mock-up

  12. The System • The Shoe Skins system comprises a base model casual shoe (or line of shoes) plus a removable “skin,” such as those available for laptops and cell phones. • The skin will affix to a special surface on the shoe. • Shoe Skins will be sold separately in many different colors and patterns and contain robust potential for licensing opportunities.

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