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Shoe Skins

Shoe Skins. Group 18 Business Model- Revenue Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton. This geographic expansion represents…. Spread (or fear) of swine flu Twittering Red Sox Nation after 2004 championship Verizon wireless service Adoption pattern of WebKinz.

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Shoe Skins

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  1. Shoe Skins

    Group 18 Business Model- Revenue Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton
  2. This geographic expansion represents…. Spread (or fear) of swine flu Twittering Red Sox Nation after 2004 championship Verizon wireless service Adoption pattern of WebKinz
  3. Shoe Skins Recap Shoe Skins Concept Benefits, Challenges Macro-Industry Analysis – low attraction CROCS, Heelys – targeted success
  4. Agenda Core Strategy Customer Interface Strategic Resources Value Network Pricing & Revenue Forecasting Conclusion
  5. Core Strategy Our mission is to be the leader in the Interactive Footwear market for teens and tweens between the ages 9-14 in the United States. Shoe Skins will be selling a “participatory footwear experience”- not a new kind of shoe
  6. Differentiation Strategy Different from Existing Footwear Manufacturers Business model based on selling more Skins instead of shoes New business driven by existing users (networking) Different from Novelty/Custom Footwear The Shoe/skin system is unique Real as well as virtual communities among users
  7. Sample Shoe Skins Eric Customer Interfaces
  8. Customer Interfaces Shoe Skins Shoe Skins Shoe Skins Mall Kiosk Website Point of Sale Display
  9. Information and Insight Shoe Skins Wish Lists / Recommendations What’s Hot or Not Website Demographics Customer Feedback Network Trends Custom Designs
  10. Fulfillment and Support Product Sizing Printable Fitting Guide User profile data ShoeSkin Size Skin Size Users profiles searchable for gift purchases.
  11. Forecasting Method ShoeSkins is: Novelty shoe Bricks & mortar/website hybrid Found similar products Heelys, Crocs Webkinz Forecast Similar growth Geography and market size. Shoe, 1 Skin, + 1 Free - $39.99 Skins $4.99 – $6.99
  12. Similar Products- Heelys & Crocs
  13. Similar Adoption - Webkinz Webkinz geographical adoption pattern
  14. Revenue Forecast Conservative Mid Range Aggressive Sailaja Core Competencies
  15. Core Competencies Incomplete Creating, identifying and adapting to latest trends with our target segment Culture at Shoe Skins Cultivating user communities Images, runway , kids following trends
  16. Core Processes/Systems Eye-popping high quality designs Insights from Data Rapid “Design to Doormat” Managing supplier & partner relationships Superior customer experience Viral Marketing
  17. Strategic Assets & Resources IT Infrastructure Onlineand Store Presence Patents Employees & Customers Shoe Skins SS Eric Value Network
  18. Value Network – Suppliers OUTSOURCE Shoe manufacturing (overseas) Skin manufacturing (US) Internal over time Logistics (shipping) Legal
  19. Value Network – Partners Third-party designers Kids Celebrities Malls Boutique shops /specialty shops Advertisers in strategic media markets.
  20. Conclusion Incomplete How are we different? What are we selling? How can we get there? Data mining, trend analysis, create trends Cultivating relationships with suppliers, customers and employees What are the limitations?
  21. Extra Slides
  22. Base Unit Sales Forecast
  23. Product Pricing Base shoe SRP: $39.99 Includes 1 skin registration code 2nd skin on website. Additional skins SRP: $ 4.99 standard skins $ 5.99 logo or branded $ 6.99 custom skins (group discounts apply)
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