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Target Customer Why did we choose 65+ year old over youth? Practically no products; Untapped market

Target Customer Why did we choose 65+ year old over youth? Practically no products; Untapped market Growing faster than youth and have higher disposable income Insights about needs of this target group - Need technology to enhance their life w.r.t Healthcare

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Target Customer Why did we choose 65+ year old over youth? Practically no products; Untapped market

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  1. Target Customer • Why did we choose 65+ year old over youth? • Practically no products; Untapped market • Growing faster than youth and have higher disposable income • Insights about needs of this target group - • Need technology to enhance their life w.r.t • Healthcare • Communication with friends/family • Transportation • Safety • Cooking Anshul Agrawal Cecilia Brito Justin Cross Katrina McGhee Koji Nishida

  2. Product Specifications • Diagnostic that measures physical conditions such as body temperature, blood pressure, cholesterol level and sends data to medical agency monitoring person’s vital statistics • 1-touch emergency button that enables user to connect with doctor/EMS • Smart medicine scanner that can read bar codes and inform user about quantity and frequency of medicine • Simple cell-phone with large buttons and GPS application Directly connect with doctor Measure physical condition Wristband shape Scan drug’s bar code Simple cell phone function Anshul Agrawal Cecilia Brito Justin Cross Katrina McGhee Koji Nishida

  3. Business Model Manufacturing • Nokia enters into JV with large medical devices co. to use latter’s medical expertise in manufacturing of device Sales • To create awareness about product, Nokia ties up with • Leading medical insurance co.s • Hospitals, private practitioners, and gerontologists Revenue Sharing Model • Nokia expects • 25% on the sale of the device • 100% for providing the service Anshul Agrawal Cecilia Brito Justin Cross Katrina McGhee Koji Nishida

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