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Competition

Competition

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Competition

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  1. Competition EC 8 Lap

  2. Objectives • Competition defined • Types of competition • Monopolies • Legislation affecting competition • Effects of competition

  3. Definately don't want to be like this

  4. What is competition? A competition is when people try their best to do something better than other people so they can win.

  5. What is Business Competition? • A rivalry between two or more businesses in the market place to attract customer dollars

  6. What Does Competition Do For Us? Consumers have more choices of goods and services Competition often leads to lower prices Competition Tutorial

  7. Direct Competition • When two or more businesses sell the same or similar goods or service What your competitive Advantage

  8. Indirect Competition • Businesses that offer dissimilar goods or services. • But are still competing for consumer money

  9. Price Competition • Price • Use prices to attract customers • Sales • Rebates • Offering part of money back • Price Matching • Charge same or lower • Discount coupons

  10. Non Price Competition “Factors Not Based On Price” • Product • High quality products • New features • Variety • Promotion • Trained friendly staff • Good customer service • Place • Convenient Do you have the New I-Phone yet?

  11. Opposite of Competition • Monopoly- There is only one supplier of a good with no substitutes available Stop monopolies aren’t allowed I’m rich. I’m the only maker of office supplies

  12. Let’s suppose monopolies Ruled the world What would it be like?

  13. Government Rolein Consumerism

  14. Monopoly • Government only allows regulated monopolies. • Utilities only monopolies • Closely supervised • Must get permission before raising prices

  15. Purpose of Government Involvement • Provide public goods • Improve pubic welfare • Protect public health • Stabilize the economy • Protect specific businesses • Conserve the environment • Protect consumers • Protect competition • Regulate working conditions • Protect business property

  16. Federal Trade Commission 1914- • Enforce laws to prevent price fixing, to prohibit unfair competitive practices, and regulate false or deceptive advertising.

  17. Government antitrust laws • Sherman Antitrust Act 1890 – Regulates Price fixing • Clayton Act 1914- prevents specific types of business actions: • Tying agreement- you must purchase something else with the purchase of a good • Exclusive agreement- prohibit you from purchasing from their competitors

  18. Government Legislation • Robinson -Patman Act 1936- prohibits price discrimination – can’t offer different prices to different customers for same product. • Celler Kefauver Antimerger act 1950 • Protects competitors from take over if it will hinder competition- preventing monopolies

  19. Regulatory Laws Wheeler Lea Act Unit Pricing Law Retailers must display pricing that show the price of an item per unit Encourage comparative pricing. 15 oz at 2.99 = 20c oz 32 oz at 4.29= 13c oz • Prohibits deceptive advertising of prices . Cannot advertise your prices are lowers unless they truly are. • Misleading ADS 2.99 = 20 15 4.29 = 13 32

  20. Regulatory Agencies The Federal Communications Commission (FCC) The (FDA) Foods and Drug Administration Regulates and supervises food safety, tobacco products, dietary supplements, prescription and over-the-counter pharmaceutical drugs • Regulates interstate and international communications by radio, television, wire, satellite and cable.

  21. CPSC Consumer Product Safety Commission • Protect "against unreasonable risks of injuries associated with consumer products, buy regulating the sale and manufacturing of consumer products

  22. Buyers Vs. Sellers • Businesses are sellers • They sell goods and services to make money • People who pay for goods and services are called buyers.

  23. Competition effects on producers Competition effects on business • Provide better services • Provide wider selection • Lower prices • Better quality products • New or newer products Choices/ places to buy from Lowers production cost

  24. Why is Competiton Vital? • Buyers & Sellers interact to determine best price • Free enterprise system • Enjoy high standard of living • Newer and safer products • Lower costs