ADVERTISING

1. ADVERTISING Don’t believe everything you hear and only half of what you see! By: Jessica Meneray & Kelsey Leeson

2. Did you know… • Advertising began with newspapers in the 17th century up until the late 19th century when technological advances made it so illustrations could be added along with color. • An early advertising success story, Thomas Barratt married into the famous soap making factory and realized they needed to become more aggressive selling their products or else their products would not survive. So he launched a series of Ads featuring the Cherubic Children which firmly bonded the brand to its values it still holds today. He is often referred to today as the father of modern advertising. • It was not until the late nineteenth century that advertising became a fully fledged institution, with its own ways of working, and with its own creative values. • These agencies were a response to an increasingly crowded marketplace, manufacturers were realizing that promotion of their products was vital they were to survive.

3. World War I saw some important advances in advertising as governments on all sides used ads as propaganda. The British used advertising as propaganda to convince its own citizens to fight, and also to persuade the Americans to join. • The increase of industry and “well off” consumers in the 1920’s created a need for Advertising. Advertising really took off and began to dominate consumers from the 1920s onward. • Advertising quickly took advantage of the new mass media of the first part of the twentieth century, using cinema, and to a much greater extent, radio, to transmit commercial messages. • With this link you can hear some of the older radio commercials first introduced.http://bss.sfsu.edu/tygiel/Hist427/427ads/427radioads.htm • This was beginning to show signs of working effectively in the 1920s but the Wall St crash put an end to widespread affluence, and the Great Depression and World War Two meant that it was not really until the 1950s that consumers had enough disposable income to really respond to the need creation message of advertisers. • After WW2 the television set became the biggest in consumer products," no home could be without one”, and with television came television advertisements. • Several different advertisers could buy time within one show, and therefore the content of the show would move out of the control of a single advertiser like a print magazine. This became known as the magazine concept, or participation advertising, as it allowed a whole variety of advertisers to access the audience of a single TV show. Thus the 'commercial break' as we know it was born.

4. Advertising TODAYYYYY! • Advertising can come in many forms as well as promote many different messages. • Some Advertisements are promoted in humor of a product such as this one to the left. “They have had this tagline for a long time now. So there’s somebody Just Doing It.” • Advertising is also used by anyone looking to sell their product from media such as movies and music to food and toys. • One of the newest ways to advertise your product is over the internet, with ads, pop-ups and even websites promoting your business.

5. The Many types of Ads • Commercials • Classifieds • Magazine Ads, • Commercial Ads, • Marketing Ads, • Pop-Ups, (internet) • Blogs • On-line Advertising • Websites • Billboards • Banners • Signs • Flyers • Mail

6. The 12 Steps To Create an Ad! • the demo - “stain remover” • show the problem - “i’ve fallen and I can’t get up” • symbolize the problem - cold symptoms turn person into ogre • symbolize the benefit - laxative and old faithful • comparison - sh • exemplary story - the vw crashing ad • benefit causes story - Axe effect • testimonial - real people losing weight • ongoing characters or celebs - Taco bell dog, or cavemen • associated user imagery - people you want to hang out with, nike • unique personality property - apple genius commercials, or dyson for the vacuum • parody or borrowed format - geico small house ad

7. So Now you know Why advertising’s so Great!  • Every where you look you see advertisements for just about every kind of product and service you can imagine. • Advertisements we see influence the products we by because the products message sounds amazing and people by it because of the positive words used and the radiant look as well as the catchy jingle when looking at TV Commercials for example herbal essences. • Image: Pretty woman, soft, shiny luxurious hair. • Words: citrus essences, glaze, body and bounce • The Catchy Jingle Some other influences to by a product because advertisement can be: • Deals • Appearance in the Add, on the box, in the magazine on the internet or in a commercial, • Name of a product~ usually popular or catchy Pantiene Pro-V (Brand names) • Ratings of the product, consumer ratings • Benefits~ what will you as the consumer get out of buying this product? What does it have to offer? • Catchy colors, words, songs, slogans, whatever it takes to sell the product • Price

8. …We'll be right back after this commercial break…

10. Advertising is EVERYWHERE! We see it on billboards, vehicles, posters and much more. It hasn't just been around for the last century... • Advertising has been dated back to 4000 BCE! • The 1960's saw advertising transform into a modern approach where creativity had its time to shine, producing messages that made advertisements more appealing to the consumers eyes. • In 2006, spending on advertising has been estimated at $155 billion in the United States and $385 billion worldwide, and is expected to exceed $500 billion by 2010.

11. Okay so who HATES Ads? • There are those against the "normal" advertising you see such as Adbusters. They are not only environmentalists, animal-rights activists or anti-technology activists, they are all of these things and more! Their preferred way of social • change is "culture jamming." Naomi Klein defines culture jamming as "the practice of parodying advertisements and hijacking billboards in order to drastically alter their messages." Adbusters has a page online, but their most common piece is a magazine. It is the top-selling Canadian title in the U.S. and can be found at mainstream outlets like barnes & Noble and Borders.

12. So you thought Calvin Klien was some hot underwear model!? • Advertisements tend to exaggerate the facts and color up the truth. • To your right you get the real picture of Calvin Klien who is not some young Hot underwear model but rather a hairy fat old man! • To the Bottom right …guess its pretty small by his expression…he must stuff himself • People in Advertisements are not what they look like in real life they tend to be fixed perfect by a computer which creates softer smoother skin a younger look and erases some of those ungodly unattractive wrinkles, marks and possibly moles we all have to achieve a younger, hotter, more attractive look…and that’s how you will look if you by this product!

13. Degrading Products Through Ads • The pictures to the right explain it all! • The Absolute vodka is looking a little on the weak side • And McDonalds food is definitely fattening and is not recommended for children to live off of! • Many Big businesses and companies get hard advertising blows against them because, most of these companies such as McDonalds do more harm then good. • They may advertise there products as very beneficial but in retrospect they are only lying or exaggerating to sell the product or the product may be whatever it sais it is but the side effects are appalling, and not all that great or you or your body or anyone else.

14. And To conclude • So now you know that Advertisements are extremely necessary for people in business to make money, but they don’t necessarily give you all the details and they can be fairly exaggerated. • Advertising is important, it is a business in itself, by means that anyone can get a job working in the advertising industry if they so choose. • The Company selling a product or service is looking to make money and sell their product while the Advertising service is looking to make money and sell here advertising skills so other companies will hire them! • And a little exaggeration can go a long way to the young, wealthy, ignorant, consumers always looking for something better., and never completely satisfied with what they’ve got. http://www.youtube.com/watch?v=kSjNdD5qEoo http://www.youtube.com/watch?v=nojWJ6-XmeQ http://www.youtube.com/watch?v=dMGi5rv7-i4&feature=related And now to conclude with a comercial break