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European Market Insights: SUSTA Nashville Meeting 2012 Overview

Learn about the European market, food trends, and export opportunities. Understand consumer behavior and challenges in the EU market. Find out about upcoming markets and successful activities for 2012 and beyond.

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European Market Insights: SUSTA Nashville Meeting 2012 Overview

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  1. European Market & Activity Overview SUSTA Nashville Meeting 2012

  2. Part 1: Presentation of the market Part 2: Food in the EU Part 3: EU activities

  3. Part 1: Presentation of the market

  4. EU Member States EU 27 = 500 MillionConsumers

  5. Europe at a glance • Population : 500 million consumers • Monetary Unit : Euro (not all) • Dollar/Euro Rate : 1.29 ( was 1.51) • Official Languages : 21(German biggest) • Import Food : 90 billion US Dollars* • Import Food USA: 6 billion US Dollars • 15 mature markets and 12 emerging countries

  6. Why the EU? U.S. Exports of Consumer Orientated Agricultural, Fish & Seafood Products to European Union 27, India, Canada and China in thousands of dollars * * extrapolated

  7. Total EU Import Total EU import food, drinks andtabacco

  8. Continent Europe Europe = 731 Million Consumers

  9. Part 2: Food in the EU

  10. Buying Habits • Retailers and large Food Service chains do NOT buydirectly • Importersand providers are your partners • Logistictrade country by country NO MORE AGENTS! RETAILERS HARDLY IMPORT DIRECT!

  11. How do they pick up? • Trade shows • Sales presentation • Trade missions • Seminars/meetings/events • Trade magazines • Internet

  12. What ‘drives’ our export • Dollar/Euro rate • Changes Import Duties • Consumer Demand

  13. Main Food Trends • Healthy • Sustainable • Convenience • Food Miles • Slow Food • Taste • Price • Functional Food • Organic • Fairtrade

  14. Export Opportunities • Seafood • BBQ products • Sauces and marinades • Trendy items • Special fresh fruits and vegetables • Horticulture • Value added • Organic • Bakery • Sweet Potatoes, Sweet Onions • Peanuts and berries

  15. Export Opportunities Eastern Europe = Emerging Market

  16. Upcoming Eastern markets

  17. Upcoming Eastern markets

  18. Upcoming Eastern markets

  19. Export Challenges • EU is not one market: • - Many different languages; • - Many consumer differences; • - Not all-in euro’s; • - Terms of payment; • - Logistics. • GMO • Better preparation and follow up • Not permitted: dairy, meat, chicken and potatoes

  20. Consumer behaviour: OktoberFeste

  21. Fish and Chips

  22. Stamppot

  23. Haven’t promoted • Frozen trendy products • Organic trendy products • Food Service initiatives

  24. Steps to launch your products • Homework and research markets • Strategy of your company • Costs like: • - certifications; • - labelling; • - transportation; • - terms of payment; • - import duties. • Approach Food Service/Retail……

  25. Food Service versus Retail • Oppertunities Food Service: • EU Food Service, many different players; • Less concentration; • Less labellingrequirements. • Opportunities Retail • Wider range of players • Larger market

  26. Part 3: EU activities

  27. 2012 Succesful activities 2012 • Main general Food shows: • Horticultural Mission Floriade • Fruit Logistica

  28. 2013?? Activities 2013 to reconsider?? • PLMA…….

  29. Focus for 2014 • Leading general Food Shows • Specialty shows like ORGANIC shows(BIOFACH), Food Ingredients, IFF etc Snackex in Sweden, London Wine Fair • Outbound mission for Horticulture, Food Service, new EU Markets • Inbound Mission to Fancy Food Show • Fresh Produce, • Seafood

  30. Victor Phaff Karin Defossez vjp@phaff.com kd@phaff.com

  31. The Future of Food by leading Trend watcher A. Barkas

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