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Average Audience Composition of Anheuser-Busch Ad Placements by Medium 1 st Q uarter 2011

Average Audience Composition of Anheuser-Busch Ad Placements by Medium 1 st Q uarter 2011. * The 71.6% Ad Code guideline is based on the percentage of adults 21 and older in the U.S., according to 2010 Census Bureau data.

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Average Audience Composition of Anheuser-Busch Ad Placements by Medium 1 st Q uarter 2011

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  1. Average Audience Compositionof Anheuser-Busch Ad Placements by Medium 1st Quarter 2011 * The 71.6% Ad Code guideline is based on the percentage of adults 21 and older in the U.S., according to 2010 Census Bureau data. Sources: TV: The Nielsen Company; Radio: Arbitron – from 1st quarter 2010; Magazines: MRI TwelvePlus Study; Internet: comScore/MediaMetrix; Newspapers: Scarborough Survey; Product Placements: PlaceViews, The Nielsen Company Persons 2+ Population Base for all media except Radio, Magazines (available only with 12+ Population Base) and Newspapers (available only with 18+ Population Base). Anheuser-Busch places beer advertising in magazines, on television, and on radio programs where at least 70% of the audience is expected to be adults of legal purchase age.

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