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Audience Composition of Anheuser-Busch Ad Placements By Sports Telecast

Audience Composition of Anheuser-Busch Ad Placements By Sports Telecast. Source: The Nielsen Company, Persons 2+ Population Base, data available 3/2010. Super Bowl (2010), NASCAR (2008), MLB World Series (2009), and Olympics (all 2010 Winter Olympics telecasts on broadcast and cable networks).

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Audience Composition of Anheuser-Busch Ad Placements By Sports Telecast

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  1. Audience Composition of Anheuser-Busch Ad Placements By Sports Telecast Source: The Nielsen Company, Persons 2+ Population Base, data available 3/2010. Super Bowl (2010), NASCAR (2008), MLB World Series (2009), and Olympics (all 2010 Winter Olympics telecasts on broadcast and cable networks).

  2. Pro Sports Audience The vast majority of people who watch pro sports on television are adult. Population base of persons 2+ • 88.4% of people who watch NFL on television are 21 or older. • 90.5% of people who watch MLB on television are 21 or older. • 82.5% of people who watch NBA on television are 21 or older. • 87.0% of people who watch NHL on television are 21 or older. • 92.0% of people who watch NASCAR on television are 21 or older. Source: The Nielsen Company, NFL – 2008-09 Season; MLB – 2008 Season; NBA – 2008-09 Season; NHL – 2008-09 Season; NASCAR – 2008 Season Note: NFL – National Football League, MLB – Major League Baseball, NBA – National Basketball Association, NHL – National Hockey League, NASCAR – National Association for Stock Car Auto Racing

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