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College Sports Audience

College Sports Audience. The majority of people who watch college sports are of legal drinking age. According to Nielsen Media Research: Population base of persons 2+ 89% of college football television viewers during the 2006 season are 21 or older. Population base of persons 12+

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College Sports Audience

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  1. College Sports Audience The majority of people who watch college sports are of legal drinking age. According to Nielsen Media Research: Population base of persons 2+ • 89% of college football television viewers during the 2006 season are 21 or older. Population base of persons 12+ • 93% of college football television viewers during the 2006 season are 21 or older. Population base of persons 2+ • 87% of college basketball television viewers during the 2006-2007 season are 21 or older. Population base of persons 12+ • 91% of college basketball television viewers during the 2006-2007 season are 21 or older. The majority of people who watch the 2007 NCAA Basketball Tournament are of legal drinking age. According to Nielsen Media Research: Population base of persons 2+ • 89.3% of the audience for the entire NCAA Tournament was 21 or older. • 90.7% of the audience for the Final Four was 21 or older. • 88.5% of the audience for the Championship game was 21 or older. Population base of persons 12+ • 92.7% of the audience for the entire NCAA Tournament was 21 or older. • 94.6% of the audience for the Final Four was 21 or older. • 91.1% of the audience for the Championship game was 21 or older. The median age for the Tournament was 47.3. Source: Nielsen Media Research, 2007 Source: Nielsen Media Research, 3/15- 4/2/07

  2. College Sports Audience The majority of people who watched the 2007 NCAA Men’s Basketball Tournament are of legal drinking age. According to Nielsen Media Research: Population base of persons 2+ • 89.3% of the audience for the entire NCAA Tournament was 21 or older. • 90.7% of the audience for the Final Four was 21 or older. • 88.5% of the audience for the Championship game was 21 or older. Population base of persons 12+ • 92.7% of the audience for the entire NCAA Tournament was 21 or older. • 94.6% of the audience for the Final Four was 21 or older. • 91.1% of the audience for the Championship game was 21 or older. The median age for the Tournament was 47.3. Source: Nielsen Media Research, 3/15- 4/2/07

  3. College Sports Audience The majority of people who watched the 2006 NCAA Women’s Final Basketball Tournament are of legal drinking age. According to Nielsen Media Research: Population base of persons 2+ • 90.7% of the audience for the Women’s Final Basketball Tournament was 21 or older. Population base of persons 12+ • 94.1% of the audience for the Women’s Final Basketball Tournament was 21 or older. Source: Nielsen Media Research

  4. College Sports Audience 89% of college football TV viewers are 21 or older 11% 89% Source: Nielsen Media Research, 2006 season, Persons 2+ Population Base

  5. College Sports Audience 93% of college football TV viewers are 21 or older 7% 93% Source: Nielsen Media Research, 2006 season, Persons 12+ Population Base

  6. College Sports Audience 87% of college basketball TV viewers are 21 or older 13% 87% Source: Nielsen Media Research, Persons 2+ Population Base, 2007.

  7. College Sports Audience 91% of college basketball TV viewers are 21 or older 9% 91% Source: Nielsen Media Research, Persons 12+ Population Base, 2007.

  8. NCAA Men’s Basketball Tournament 10.7% 9.3% 89.3% 90.7% 11.5% 89.3% of the TV audience for entire tournament was 21+ 90.7% of the TV audience for Final Four was 21+ 88.5% 88.5% of the TV audience for Championship game was 21+ Source: Nielsen Media Research, Persons 2+ Population Base, 3/15- 4/2/07

  9. NCAA Men’s Basketball Tournament 5.4% 7.3% 92.7% 94.6% 8.9% 92.7% of the TV audience for entire tournament was 21+ 94.6% of the TV audience for Final Four was 21+ 91.1% 91.1% of the TV audience for Championship game was 21+ Source: Nielsen Media Research, Persons 12+ Population Base, 3/15- 4/2/07

  10. NCAA Women’s Basketball Tournament 90.7% of the audience for the Women’s Final Basketball Tournament was 21 or older. 9.3% 90.7% Source: Nielsen Media Research, Persons 2+ Population Base

  11. NCAA Women’s Basketball Tournament 94.1% of the audience for the Women’s Final Basketball Tournament was 21 or older. 5.9% 94.1% Source: Nielsen Media Research, Persons 12+ Population Base

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