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LinkedIn & Gogobot

LinkedIn & Gogobot. Kaitlyn Reim-Wentworth July 27, 2012. LinkedIn. LinkedIn operates the world’s largest professional network, with 161 million members in over 200 countries and territories

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LinkedIn & Gogobot

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  1. LinkedIn & Gogobot Kaitlyn Reim-Wentworth July 27, 2012

  2. LinkedIn • LinkedIn operates the world’s largest professional network, with 161 million members in over 200 countries and territories • LinkedIn members did nearly 4.2 billion professionally-oriented searches in 2011 & are on pace to surpass 5.3 billion in 2012 • These affluent, ambitious, and influential professionals have an average household income of $107,000, and over 50% of them represent some level of senior management.

  3. Question!!! • What is one of the most frustration things to get around in sales?

  4. If you do not have a LinkedIn profile yet, set a goal for your self to create one ASAP!!!

  5. Build Your LinkedIn Profile • Complete your profile 100% • LinkedIn says with a completed profile you will have a 40% chance of greater networking success • Showcase who you are, your success, your talents

  6. Checklist for a Powerful Profile • Upload a professional image • Create a compelling headline • Complete the "Summary" section of your profile – write in third person • Complete the “Specialties” section of your profile -Utilize customer-focused keywords, as these are the terms that will help you show up in search results within LinkedIn

  7. Checklist for a Powerful Profile • Give & get recommendations • Complete the “Interests” and “Groups and Associations” sections of your profile- Each of these terms will be hyperlinked and will take you to other users in the network who share these interests

  8. Stand Out In The Crowd! • Before: • http://www.linkedin.com/profile/view?id=33850104&authType=NAME_SEARCH&authToken=79yk&locale=en_US&srchid=324f775f-ca59-4b50-8f3a-88730dfdf858-0&srchindex=1&srchtotal=49&goback=%2Efps_PBCK_meaghan+white_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&pvs=ps&trk=pp_profile_name_link • After: • http://www.linkedin.com/in/kaitlynreimwentworth

  9. How Do You Stand Out in the Crowd? • Optimize your profile to get found • Edit your public LinkedIn URL • Step 1: • Log in, click on your name, click on settings

  10. How Do You Stand Out in the crowd? • Step 2: Click edit public profile

  11. How Do You Stand Out in the crowd? Step 3: customize your public profile URL

  12. How Do You Stand Out in the crowd?

  13. How Do You Stand Out in the crowd? • Make your LinkedIn profile publicly visible to everyone • You want other professionals on LinkedIn to be able to find you and contact you anytime!

  14. Applications • To build a truly vibrant and influential profile on LinkedIn, you will want to take advantage of the applications that are available: • Reading list by Amazon • Slideshare • Wordpress or Blogs • Polls • Trip It

  15. How To Build Your Network “ For me, the most powerful concept behind LinkedIn is that it helps you find valuable people and informs you of the mutual connections you have with them, or your second and third degree networks. This has tremendous value. LinkedIn keeps track of this for us. Access to this information is extremely powerful. “ Jan Vermeiren

  16. How to Build Your Network

  17. Steps To Build Your Network • Lay the foundation • Upload your contacts from Outlook, Hotmail, Gmail, Yahoo, AOL, or other address books • Connect with your contacts • Send a personal message not the standard I would like to connect with you… • Search for other connections • Search for colleagues, classmates, advanced searches etc

  18. How To Use LinkedIn To Fill Your Network with Valuable Connections For Your Business • Step one: before you connect define your “targets” of who you want to reach • Step two: use the advanced search function • TIP AT THIS STAGE YOU WANT TO CREATE THE RELATIONSHIP.. THE SALE WILL COME LATER

  19. How To Use LinkedIn To Fill Your Network with Valuable Connections For Your Business • Step 3: Join Groups that your target markets join • Step 4: Save your searches and create alerts to be updated when it finds something new!! LinkedIn will send you an email every week for the alerts you set up!! • Step 5: Look at your network searches to see who they are talking to

  20. See who they are talking to!

  21. Tip!!! BEFORE: AFTER:

  22. How To Use Your LinkedIn To Market Your Business • There is no other social networking site where you have a greater chance of being able to interact with an influential decision maker. • LinkedIn, to your business, is like a virtual trade show full of 24/7 networking.

  23. Company Profiles • LinkedIn only allows one company page per domain name. • One domain name- its already been used for vistahost.net They do not allow gmail.com to be used for a company • They are still working on this and do not have and estimated time when this will be fixed • Stay tuned….

  24. Are you a Follower?

  25. The Power of LinkedIn Groups • LinkedIn Groups includes • a discussions board, where it is possible to post a link to a web article of interest or simply engage in conversation. • Through Groups, you can also do a member search • directly send a message to someone, provided they are using the default setting LinkedIn provides. • In other words, by attracting your target demographic to your group, you can now directly engage with them regardless of your connectivity status.

  26. Groups

  27. How to Create an Effective LinkedIn Group • What is your mission for this group? Who do you want to target? What is the point of this group • Your group you create the name will make it or break it • Goal: win the mindshare of your target audience and attract them to become members • Promote Group

  28. Create a LinkedIn GroupEngagement Strategy • Group managers need to assume leadership by proactively starting conversation • Posting relevant and timely news, and quickly reacting to the discussions and questions of others • Time-effective manner by pre-scheduling some activities • As membership grows, the discussions tend to become mostly self-generated, but it’s still important to check the engagement volume on a regular basis and generate new discussions as needed

  29. Promote Your LinkedIn Group • Posting a logo and a link to your group in a prominent area of your website • An occasional tweet or Facebook post introducing your LinkedIn Group is another way to efficiently utilize social media to “advertise” your LinkedIn Group

  30. LinkedIn Groups • It is important to keep your group relevant by actively managing and keeping the irrelevant information out • Your first step in doing this is by creating a LinkedIn Group Policy • LinkedIn has provided group managers

  31. How to Use the LinkedIn Announcement Feature • LinkedIn Groups are powerful in that LinkedIn allows group managers to send out an announcement to all of its members at most once a week • Only when there is a strategic “event” that would be extremely relevant and timely to present to your target audience • Example: you could announce that you’ll be exhibiting at a (physical) industry trade show and include a link that provides them a discount to attend

  32. Announcement

  33. Develop Thought Leadership • Status Updates • only your LinkedIn connections will see your status update in their network updates • you can display your status update for public visibility so that those who visit your profile can see what you are saying • LinkedIn is not Twitter and therefore it is not about quantity of updates but rather quality • Aim for one update a day on information that you find compelling or noteworthy news about your company that might be interesting to your target demographic

  34. LinkedIn Answers • LinkedIn Answers is a Q&A database that has more than 2 million answers submitted by LinkedIn users • Forum for you to display your expertise by responding to questions that appear in the category(s) where your target audience is present • Not only do the answers you submit to LinkedIn Answers become part of your profile, they are also indexed by Google and thus may come up in future search results

  35. Using LinkedIn to Make Direct Contact With Key People • LinkedIn Introductions • 5 free • Ask for an introduction the old fashioned way by placing a call or sending an email to the person who connects you? • Despite all of this talk about social media marketing, business is still social!

  36. Events

  37. Weekly engagement check points • Update your professional profile • Tweak your settings • Join groups – Create your own group • Add new connections • Daily status update • Answer and Ask Questions • Give and ask for recommendations • Start engaging events • Daily application activity plan • Research company profile of your connections

  38. Does anyone want to go live for 5?

  39. “Whether it is a week's vacation, a business trip or a weekend getaway, we believe planning your trip should be almost as fun as the trip itself. We believe the best advice comes from people you trust - people like you - and not from anonymous strangers on the internet. We believe sharing your experiences should be as simple as touching the screen on your phone. We are passionate about technology and design and their power to reshape our world for the better.” http://www.gogobot.com/about

  40. Lets Watch How It Works • Gogobot presents Rachel's Excellent Adventure • http://youtu.be/fKw4-SNFO_o

  41. Gogobot • You can plan trips • You can act as a local concierges • You can answer questions • You can respond to reviews • You can create relationships with real people • People can create their own trips , write reviews, check in & talk to you

  42. Gogobot • Just surpassed 1 million users • Gogobot has hotel profiles set up for all Vista host properties now • Contact: Traci Tsai Gadow- traci@gogobot.com • Action Step: go to gogobot- find your hotel and make sure your hotels information is correct

  43. Gogobot • While reviewing your information notice if you have had some one check in yet or a review posted

  44. Gogobot • Hampton Inn Dodge City Check In- Tina Chen- click on her name • And notice where else see has checked in

  45. Where else Tina Chen Has Been

  46. Gogobot

  47. Gogobot • Reviews, Check Ins, Visual Pinboards • How can we communicate, engage, and create relationships with prospect clients? • Note: There are no specific “brand pages” (like facebook yet) • They are working on creating it them • Until then we can still start responding to reviews and create a relationship

  48. Steps with GOGOBOT • Step 1- go to gogobot.com • Step 2- on another tab be logged into your hotels facebook or twitter account • Step 3- click connect

  49. Steps with GOGOBOT • Once you get in you can start to create your passport (like a pinterest pinboard) • Your screen will look like below

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