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DESIGN

DESIGN. Good design helps the reader focus on content!. How to enhance readability. Dominance: achieved by making a content element significantly larger so that it becomes a focal point often a photograph or group of photographs should be important enough to justify dominance.

bradley-mullen
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DESIGN

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  1. DESIGN Good design helps the reader focus on content!

  2. How to enhance readability • Dominance: achieved by making a content element significantly larger so that it becomes a focal point often a photograph or group of photographs should be important enough to justify dominance

  3. How to enhance readability • Eyeflow Goal is to help reader move from element to element should direct reader toward center (bullseye) determined by EYELINE, an area of white space that runs across a DPS, giving continuity to spread

  4. How to enhance readability • Hierarchy creates order and indicates importance through size and placement can be achieved through typography and use of modules

  5. How to enhance readability • Contrast opposing elements spark visual interest • Size • Format • Shape • Weight • Color

  6. Design guides • Margins: define the top, bottom, left and right of the spread. Content stays within margins with exception of “bleed” elements (run right off the page) • Gutter: runs down center of spread. Keep typographic elements out, but photos can cross if attention is paid to cropping • Column grids: guides that divide the page vertically as a framework for holding content. All content falls within the grid without stopping in the middle of a column

  7. Design guides • Picas: one-sixth of an inch unit of yearbook measurement. Each box on a design sheet is 1 sq. pica • Points: used to measure typography and rule lines (stroke)

  8. How to design • Where do I start? 1. DOMINANT ELEMENT should be placed on the spread first! It drives the placement of the eyeline. Secondary elements are then grouped around the dominant element.

  9. How to design • 2. Place headline (and story, if applicable) • 3. Place secondary photos around the dominant photo. Remember to use contrast and to maintain eyeline. • 4. Place captions within the column grid to the outside of photos, adjacent to the photos they describe. (Bullseye)

  10. Consider spacing White space can be a friend or foe. • Standard spacing = one pica • Tight spacing = 1 to 6 points • Expanded spacing = a rail of 3 to 6 picas used to isolate content

  11. templates • They are ready-made designs (can be partial or full). • Use them in entirety, with modifications, or as inspiration. • Click-n-go is also a partial template option.

  12. Modular design • Traditional: photos and perhaps a headline and feature story make up spread with perhaps a single sidebar module. • Modified: Keeps most of the traditional components with several content modules. • Maximized: each component is used as a module

  13. Modular design Layers provide visible and invisible structure for the design. modular layer - constructed using a variety of rectangles that will hold the content. content layer – what the reader actually sees. Words and photos make up this layer.

  14. Visual unity • The individually designed modules must work together to create continuity on a spread. Consistent typography Repetition of graphics Unifying headline Tints

  15. Graphics • Add personality • Unify or separate content elements • Emphasize or de-emphasize content • Are used three or more times to become a strategy

  16. inspiration • Templates/click-n-go • Look Book • Magazines • Websites

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