2. Creating Interactive Conversations

3. What is an interactive conversation?

4. Interactive Conversations Engaging customers to supply us with their information & preferences to shape targeted, timely messages across marketing channels.

5. How do we begin? We ASK across all channels We RESPOND with timely & targeted messages We continue to engage through creative marketing strategies �SMO, SEO, Direct, etc.

6. We ask across channels We ask across channels and share the value of being a part. In person, over the phone, in print, online.

7. How do we ask? When we drive print traffic to a dedicated URL, what do we do next? Are we engaging the customer to provide us with his/her information, or simply measuring traffic? Are we using giveaways effectively?

8. What do we Ask? Asking for an email address and/or mailing address AND rewarding the customer when supplied is a good starting point. We ask for preferences � they are supplied 83% of the time when optional. Most of us are asking online, but are we asking in print, on the phone, and in person? Are we rewarding the customer who does opt-in?

10. We RESPOND with timeliness and relevance Triggered, targeted, on-time

13. Any other ways we can engage to ask?

14. What is Web 2.0? Web 2.0, refers to a perceived second generation of web-based communities and hosted services � such as social-networking sites,� which facilitate collaboration and sharing between users. Although the term suggests a new version of the World Wide Web, it does not refer to an update to Web technical specifications, but to changes in the ways the web platform is used. Social Networking Sites � YouTube � MySpace � Blogs � RSS � Second Life � Facebook - Digg

15. What future topics interest you?