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LP Properties

LP Properties. Amber Volponi. Proposal. LP Properties is a rental management company that specializes in apartments and housing for Temple University students, and the company has no website to this date.

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LP Properties

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  1. LP Properties Amber Volponi

  2. Proposal • LP Properties is a rental management company that specializes in apartments and housing for Temple University students, and the company has no website to this date. • My proposal is to create a website utilizing interactive tactics for the company to strengthen current relationships with tenants and build new ones with prospect clients.

  3. Brand • LP Properties is a rental management company specializing in housing for Temple University students. • The brand is very stale, using Craigslist and Facebook ads as a way to reach potential tenants.

  4. Current Site • There is none.

  5. Brand Challenge • There is no website, so this would be the main problem. • The solution would be to create an interactive website, including videos and pictures, discussion boards, comments and concerns. • Provide a way for current tenants to feel better heard and connected to the company.

  6. Personas – Identify Target Audience • Slacker Shawn! • Protective Pete • Troubled Terry

  7. Slacker Shawn! • OVERVIEW • Temple University undergrad student • 3rd year college student • GPA: 2.75 • Works in Fresh Grocer – Deli • Rents apartment from ZP Properties • Wants to party all the time • Forgot to renew his lease • Pays rent late, because he forgot • Listens to: whatever is on at the club • Online Behavior • Spends average of 5-6 hours every day • Facebook, ESPN, porn Age: 21 Sex: Male Location: Philadelphia, PA

  8. Protective Pearl OVERVIEW • Married mother of Temple University student • Works in retirement home • Reads lots of books in her spare time • Enjoys spending time with her kids • Child rents apartment from ZP Properties • Worries about her kid being away from home Online Behavior • Spends average of 2-3 hours every day • Facebook, CNN.com, email Age: 46 Sex: Female Location: McCormack, SC

  9. Troubled Terry OVERVIEW • Temple University undergrad student • Finished first year • GPA: 3.4 • No job • Needs to find housing for 2nd year • Doesn’t know many people, looking for roommates too • Has a shopping addiction • Still underage, but likes to party Online Behavior • Spends average of 8-9 hours every day • Facebook, Twitter, fashion blogs, ESPN, eBay Age: 18 Sex: Female Location: Allentown, PA

  10. Creative Big Idea • Create a website where current tenants and prospective clients can interactively engage with LP Properties through videos and pictures of properties, forums, and comments.

  11. Tactics, tools & features • Pay Rent • Place for current tenants to pay their rent via website • Repairs • Current tenants can request for repairs to be made • Request a Visit / Roommate • Want to come visit an apartment you like? Fill out the form and ZP Properties will contact you. • Take a Tour • Cannot come for a visit because you are out of town, you can look at the apartments and houses via video

  12. Tactics, tools & features • Provides easy and efficient ways to look for an apartment • Fast and safe way to pay rent, renew lease, and converse to other residents

  13. Information Architecture (Site Map) Login Home Contact Us About Us Prospective Tenants Current Tenants Parents Establishments Legend Request a visit / Roommate Repairs Information Information static page dynamic page Discussion Board Renew Lease Questions & Answers Take the Tour Troubled Terry Slacker Shawn! Protective Pearl Pay Rent Pictures / Comments Facebook

  14. Web Comp • I wanted the website to feel credible and a little formal, so I went with neutral colors, and basic layout. I didn’t make it too formal, because it shouldn’t feel stuffy either. It is a company that provides housing for college students. • Since there is always some construction going on with new places or remodels, I wanted to convey the feel of construction on the site.

  15. Web Comp

  16. Web Comp

  17. Wrap Up • ZP Properties had no website to begin with, so any type of connection with current and prospective tenants and parents is great. • The brand needed a way to communicate interactively online to better serve their TA.

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