70 likes | 82 Vues
When people think of Google, they think primarily of the mainu00a0search engineu00a0website, but there is a lot more to Google than that. The global giant offers a plethora of features that users can benefit from using, and this is particularly significant for businesses, whose websites can make great strides and subsequently make great money by making the most of the tools and guidance that Google provides.
E N D
The Best Google Tools For Small Businesses www.breezedevelopment.co.uk
How SMEs Can Most Effectively UtiliseGoogle Features? • When people think of Google, they think primarily of the main search engine website, but there is a lot more to Google than that. The global giant offers a plethora of features that users can benefit from using, and this is particularly significant for businesses, whose websites can make great strides and subsequently make great money by making the most of the tools and guidance that Google provides.
Google Ads • Google Ads are, in a nutshell, basic text adverts of no more than four lines which are placed onto Google’s main search page for relevant terms and phrases. • Via a Pay-Per-Click (PPC) method, each time somebody clicks on one of these promos, it will cost an agreed-upon amount of money, which is usually quite low; however, the more traffic that these ads generate for your site, the more you will be paying (though you can set a maximum spending limit).
AdSense • This is where Google automatically generates advertisements onto your website based on user experiences and/or specific topics. • An average day might see your website receive 100 hits, but with the amount earned being extremely low; on another day, though, a quarter of users might come to your page, but if one person clicks on a Google-created ad, you will make a fair bit of bob.
Google My Business • For a company to be taken seriously, it helps to have a Google My Business profile. • This means that your organisation will have a profile on Google so that, whenever anybody searches for your business or comes across your business via a speculative search, your company will pop up with important information such as location, opening hours and notes on the sector you lie within. This also provides you with a base on Google Maps, which is particularly useful if you have an office that people can visit.
Google Analytics • Most important element of Google’s box of tricks for businesses concerns its Analytics program. • This is the way in which you can check out how many people are visiting your website, with a breakdown of ages, locations, genders and so on for users.
www.Breezedevelopment.co.uk • If you are looking to find out anymore about our packages regardless of whether that is for our Website Design or Digital Marketing packages then please don’t hesitate to get in touch. • Email: liam@breezedevelopment.co.uk • Call: 0770 2029 817