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National Road Safety Forum Vehicle Safety: Manufacturer Innovations: FCAI View

National Road Safety Forum Vehicle Safety: Manufacturer Innovations: FCAI View. James Hurnall FCAI 24 Aug 2012. A global industry Safety innovations Challenges. Introduction. Global strategies. Toyota; “Providing clean and safe products” GM; “Real World Safety” Ford; “Drive safe”

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National Road Safety Forum Vehicle Safety: Manufacturer Innovations: FCAI View

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  1. National Road Safety ForumVehicle Safety: Manufacturer Innovations:FCAI View James Hurnall FCAI 24 Aug 2012

  2. A global industry Safety innovations Challenges Introduction

  3. Global strategies • Toyota; “Providing clean and safe products” • GM; “Real World Safety” • Ford; “Drive safe” • Volvo; “2020 Vision” • Honda; “Power of dreams” • Daimler; “accident-free driving” • Mitsubishi; “Environmental responsibility”

  4. Global strategies; architecture • Automotive companies develop a single global architecture for each vehicle size • 7+ years lead-time • Crash structure • Suspension geometry • Powertrain technology • Core electronics

  5. Global strategies; regional • Automotive companies then develop derivatives of the architecture for each region e.g. Europe, USA, Asia (5 years lead-time) • Ride and handling, interior, exterior • Australia is too small to be considered separately USA

  6. Global strategies; local • Features are selected and tuned to suit local markets (3 years lead-time) • Powertrain selection • Non structural safety technology • Fascias, grilles, lamps, etc Middle East China

  7. Global industry • Manufacturing; • 50 countries • 80 million/yr • Employment; • > 8 million people • 5% of worlds manufacturing employment • R&D investment; • > ε80 billion ($110 billion)

  8. Australia; part of global industry • New light vehicle sales in Australia; • 20 source countries • >60 brands • 350 models • 1,000,000 sales in 2011 • <1.5% global production

  9. Competitiveness of global markets • 2011 data for Australia • 2010 data for USA, Canada and UK

  10. Vehicle Safety • Crashworthiness ratings by YOM (UCSR 2012) RACQ - “This year marks the 20th anniversary of the Australasian research and the results show that vehicle safety has improved on average by around 50 percent.” Features like Electronic Stability Control, at least six airbags, and pre-tensioning seat belts are now almost universal on newer cars. NSW government – “there have been major advances in vehicle safety features”

  11. Past; passive safety innovation • Occupant protection; • Seat belts • Airbags • Vehicle structure • Developed over 20+ years • Advanced seat belt systems and airbags combine with structure • Developed by component suppliers working with OEM

  12. Present & near future; active safety innovation • Active safety or crash prevention • ESC has significant benefits; • Introduced in mid 1990’s • Data in early 2000’s showed benefits • Developed without any regulation • Fitting rates in advance of regulation

  13. Future; crash prevention innovations • Current and near future; • ADAS • Forward collision avoidance • More distant; • C-ITS

  14. Development time/cost • Example 1 (Forward collision avoidance); • 20+ years to develop system • 3rd generation put into service • Example 2 (Pedestrian detection); • 5 years (>650,000km) to train system ‘on-road’ • 260 TB of recorded road scenes for simulations • Example 3 (C-ITS); • 120 vehicles • 4 years of on-road trials • >€50 million

  15. Challenges for Brands • Create and deliver value; • Customers • Owners • All stakeholders • Factors to be considered; • Corporate strategy • Best use of investment in R&D • Testing and validation • Design and development cycle • Needs to be reliable and repeatable • Customer mindset

  16. Challenges (AEB) • How to pick the right technology? • AEB • IIHS: up to 20% reduction • Euro NCAP: reduce accidents by 27% • Fildes (SAE, 2012); 1.4% of fatalities • 3 types of AEB; • City AEB; up to 20 km/hr • Inter-city AEB; operate in 50-80 km/hr • Vulnerable Road User AEB

  17. Challenges (ESC) • IIHS; • 2004 research showed > 50% • 2010; Reduced risk of fatal/serious crash by 33% • DoIT RIS 2008 estimated; • Passenger cars 30% (approx..) • SUV and LCV (up to) 70% • MUARC 2010 used ESC effectiveness of 32% • Range from 16% to 45%

  18. Introduction of safety innovations • Regulations take many years; • Technology is complex and can change • Introduction could be delayed • Taxes increase cost of safety technology • New technologies are not mature; • No standard available • May impede development • Would increase the price of a vehicle • Do we know enough to ‘pick winners’? • What is the next ‘seat belt’ or ‘ESC’?

  19. Summary • Vehicle industry is a global industry; • Vehicles manufactured for global market • Global market requires international standards • Industry continues to innovate; • Develop new safety technology • Driven by competition • Challenges; • Customer mindset • Reliable and repeatable in different situations • What is best way to deliver safety benefit?

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