OLD ECONOMY

2. THE MARKET GENERAL EVOLUTION MARKET OLD ECONOMY MATERIAL NETWORK NEW ECONOMY IMMATERIAL TO HAVE OBJECTIVE POSSESS TO BE SERVICE ACCESS

3. ADVANTAGES AND DISADVANTAGES OF IMPA SUPERIOR DECORATION LINE STRENGHTS WEAKNESSES • There are lots of decoration products on the market • Meets the consumer desire to change and to adapt colors to the current trends. • Provides different solutions for the personalization of interiors • Easy to apply products • IMPA has the necessary expertise to tackle the decoration market • Italian style. OPPORTUNITIES • to offer and work out solutions together with architects and designers • to break away from the monotony of existing products

4. WHY THE ORIZZONTI TRADEMARK? • Because a decorative product line needs a distinctive character to break out of the undifferentiated offer of paint and varnish, through a modern image in line with current design and lifestyle trends. • To make the products more specific and distinctive. • To have from the beginning a trademark gathering innovative, dynamic and contemporary products/solutions/ideas. • To have a trademark that will gain value in time.

5. THE NEW LINE OF SUPERIOR DECORATION PRODUCTS • These products are designed to meet the need for personality, emotion and change, both in the case of “top” users always looking for different and innovative solutions of high style content, and of those who want a modern product, with a medium spending power. • The line provides solutions to the desire for unique and personalized interiors (private/public), increasingly asked by designers and consumers who wish to distance themselves from the ordinary and the déjà vu. • It offers products that are easy to apply • Helps the creative talent of architects and designers • Allows to express the potential of fashion and “Made in Italy” style

6. COLOR IS EMOTION We must remember that consumers first see the results they want to achieve and only later find the product that will produce them (together with the price). The product, by interpreting the user’s needs and, why not, his dreams, is then seen as the ideal solution for which even a reasonably higher price becomes acceptable. To impress and create emotions, the product must be seen and touched, and become an emotional experience.

7. Appeal as a selling tool In our business we must consider one fundamental thing, i.e. that behind every work requiring painting there is always a user of that paint or color. That means that even products commonly classified as professional, are destined, no matter who uses them, to a customer and therefore product communication must be targeted not only at dealers and contractors, but also directly at the person that product is meant for (the final user), to involve him beyond the mere issue of price. We do not sell paint cans, we sell results, answers and ideas.

8. WHY IS A GOOD PRESENTATION OF “COLOR” IMPORTANT? • Because it is part of the very essence of our company • Because it is the added value of every building work: even in more structural types of work, being the part that will be finally seen and appreciated visually, it is also the one that will qualify the whole work. A good work that is “badly finished” risks to look like bad work. • Because this is the aspect that satisfies and emotionally gratifies the user • Because it qualifies the contractor work and the dealer’s service • Because it offers greater profit margins to manufacturers and dealers • Lastly, because it is one factor that more than anything else can be a real passepartout to drive products and sales

9. THE ORIZZONTI LINE

10. TECHNICAL AND STYLE CHARACTERISTICS OF THE PRODUCTS • This line is based on colors developed with tintometric techniques. At the moment, already 8 products out of 14 are tintometer based, and we hope to develop many more with the same technique. • Quality and reliability • Flexibility and versatility, so that the operator can find new ways to render his work. • The objective is to offer not just the product, but also the various effects to be obtained from it, for instance with the application/combination of different products. We can thus increase the range of solutions offered to the customer without increasing the number of products. • In line with the requirements of modern living. • Water based, eco-friendly products

11. DESCRIPTION OF THE PRODUCT LINE 14 products 2 primers / 3 lime paste products 9 products resin based in acqueous emulsion

12. THE PACKAGING All products of the Orizzonti line are characterized by an image of strong character and appeal. As well as on the use of color, we worked on modern graphics, not traditional ones, quite new for the sector.

13. THE HYBRID SWEET SINPHONY BACK TO THE ROOTS Examples of effects, where the products are combined together

14. THE HYBRID Sophisticated and elegant colors

15. KALLE and ALOHA

16. SWEET SINPHONY warm, bright and fancy colors

17. LUNA (yellow) and KALLE

18. BACK TO THE ROOTS Warm, soft and involving colors

19. LUNA and FIONA

20. REFERENCES (latest works)

21. BURJ AL-FATEH HOTEL & SHOPPING MALL IN KHARTOUM SUDAN

22. Hall: KALLE + MUSA + STELLA

23. Executive Lunch: KALLE + MUSA + PINTOLAK

24. Lifts: KALLE + MUSA

25. Longe bar KALLE + MUSA + PINTOLAK

26. rooms: MUSA + PINTOLAK + SERENA EXTRA

27. Swimming pool KALLE + RUBBER ONE + PINTOLAK

28. Relax room: KALLE

29. Restaurants STELLA + KALLE + PINTOLAK

30. Restaurants STELLA + KALLE + PINTOLAK

31. NEW VENTURA Fitness Centre in Pieve di Soligo (Treviso – Italy)

32. NEW VENTURA Fitness Centre in Pieve di Soligo (Treviso – Italy)