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New Media Applied:

New Media Applied:. Using Video and Mobile Technology to Convey Your Message Communications. The National Democratic Institute. INTRODUCTIONS/ GROUND RULES. Introductions Ground rules Ice breaker exercise. NEW MEDIA OBJECTIVES. Understand basics of video and mobile advocacy

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New Media Applied:

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  1. New Media Applied: Using Video and Mobile Technology to Convey Your Message Communications The National Democratic Institute

  2. INTRODUCTIONS/ GROUND RULES • Introductions • Ground rules • Ice breaker exercise

  3. NEW MEDIA OBJECTIVES • Understand basics of video and mobile advocacy • Practice shooting and editing videos

  4. TOPICS • Filming and editing basics • Using video to convey messages • Getting your video message out • Mobile advocacy tools

  5. KEY TERMS • New media • Footage • Advocacy • Crowd sourcing • Crowd mapping • Other terms?

  6. USING A CAMERA

  7. FILMING TIPS • Steady the camera • Sound quality • Lighting Photo: NDI

  8. EDITING • Use simple tools to edit

  9. KEEP LEARNING!

  10. USE VIDEO TO DELIVER YOUR MESSAGE • What is your message? • Who is your audience? • What language?

  11. VIDEO MESSAGE PRINCIPLES Videos should be: • Short • Simple • Fluid • Interesting Practice makes perfect!

  12. USE YOUR VOICE • Engage existing social networks • Blogs • Video streaming sites

  13. EXAMPLES • Interviews • Campaign tools • Awareness raising • Advocacy Photo: www.iknowpolitics.com

  14. EXERCISE:INCORPORATING SOCIAL MEDIA INTO CAMPAIGNS Define campaign objective(s) Identify target audience Determine role of social media Identify potential challenges Measure success

  15. MOBILEADVOCACY TOOLS • Take photos • Create audio • Create video • Reporting/crowd mapping Photo: Sanja Gjenero for rgbstock.com

  16. MOBILE ADVOCACY TOOLS

  17. EXERCISE: VIDEO PRACTICE • Outline film content • Shoot film • Edit Photo: www.pixabay.com

  18. ADDITIONAL RESOURCES • Video Advocacy Toolkit • Protecting Safety and Security Online • Guide on Making Internet Videos • Using Mobile Phones in Advocacy Campaigns • Quick ‘N Easy Guide to Online Advocacy

  19. NEW MEDIA REVIEW • Develop message • Identify target audience • Practice filming and editing skills • Use mobile phone • Get the message out!

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