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4. SaaS and ASP

4. SaaS and ASP

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4. SaaS and ASP

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  1. 4. SaaS and ASP • 4.1 Software as a Service (SaaS) • 4.2 Application Service Provicing (ASP)

  2. Common things and differences between SaaS and ASP • Common things: : • Web based software • Software installation is not required • Central software update and maintenance • SaaS • Standard Software with typical adaptations for enterprises (e.g.: CRP; PPS) • ASP • 100% standard software(e.g.: Office programms) • MS-Office http://www.runaware.com/microsoft/de-de/2007office/td • MS-Office http://www.runaware.com/microsoft/en-us/microsoftoffice2007/td?action=launch_wizard_final • Runaware: http://www.runaware.com/clients.jsp

  3. Browser with application software functions Word processing Spread-sheet Browser Application Software Presen-tation Storing

  4. Office as a part of the internet explorerMS-Office english: http://www.runaware.com/microsoft/en-us/microsoftoffice2007/td

  5. Example ASP: Google Docs (spreadsheet program)

  6.  Practical Training • Google Docs ?????? • Google Docs in Plain Englisch (2:50)

  7. 5. Social software 5.1 Picture portals 5.2 Tagging / Social bookmarking 5.3 Wiki 5.4 Podcasting 5.5 Real time communication 5.6 Social networks 5.7 Video platforms 5.8 Mashup

  8. 5. Social software • Characteristics of social software • Interaction between people via internet based software. • Interaction concerning communication, co-operation and data exchange. • Development of a community. • Examples • Picture portals (e.g. Flickr) • Video platforms (e.g. Youtube) • Social bookmarking (e.g. Technorati) • Podcasting (e.g. iTunes) • … Socialnetworkingis all aboutcommunities

  9. 5.1 Picture portals • Own Pictures can be uploaded to the internet • Pictures are available for the community • Flickr: • Growth: more than 2800 picture per minute (15.03.2010) • Is owned by Yahoo • Additional picture portals: • piqs.de • imageloop

  10. Flickr

  11. Flickr • Audi R8

  12. Flickr: Examples of companies

  13. Negative publicity in Flickr concerning Microsoft

  14. Tagging / Social bookmarking • Idea: Tag favorites in the Browser • Problem: • Only local access on one computer • Interesting websites of other users are not viewable • Tags are key words which describe interesting websites. These key words are saved as favorites (= bookmarks) on a website. • Social bookmarks are: • From the users of the platform • Mark favorite sites • Advantages of tags • Tags are „labels“ which mark interesting websites. • Evaluation of interesting websites is done by all users.

  15. Support: Social bookmarking

  16. Social bookmarking (steps) 4. Definition of tags 1. Choose page 2. Choose symbol with link 5. Bookmarks are accessible to private / public use 3. Registration on a bookmarking platform

  17. Popular bookmarking systems • Mister Wong • del.icio • Technorati • Additional logos of bookmarking systems • Social Bookmarking in Plain English (3:19)

  18. 5.3 Wiki • „The simplest online database that could possible work. Wiki is a piece of server software that allows users to freely create and edit Web page contents using a Web browser.“ http://www.wiki.org/wiki.cgi?WhatIsWiki • Is one of the most popular websites.

  19. Wiki application in companies • Project management • Development of new products • E-Learning platforms • Support of virtual communities • Marketing • Technical documentation • Employee suggestion system • Glossaries • Brainstorming events • Team work

  20. Wiki in project management • Share ideas with other members. • The members won’t get their own copy of the document. • The members can see one master version in the wiki. • When a document is changing, it is changing in a single place. • Older versions of a document could be restored. • The authors of the changes are tracked.

  21.  Practical Training • Exercise Wiki • Wiki in Plain English (3:52) • Use the following testsystem: • http://141.87.12.119/ruf/wiki/index.php

  22. 5.4 Podcasting • iPod + Casting = Podcasting • Use of media files: • Audio, Video, Text

  23. Podcatcher (iTunes)

  24. Use of Podcasting: Steps • Use of a Podcatcher (e.g. iTunes) • Choose a Podcast (via Store) • Loading of an episode (download from the internet to a PC) • Choose a subscription to load the Podcast regularly

  25. Podcast.com

  26. Podcasting in companies • Communication of a corporate strategy(CEO Podcast) • Application procedures • Technical documentation • Project management • The application is similar to the application of blogs! • Podcasting in Plain English (3:00)

  27. 5.5 Real-time communication • Intended use: • Exchange of voice messages, video conferencing etc. via internet • Use of messenger systems: • Windows Live Messenger • Skype • Yahoo Messenger ftp://public.dhe.ibm.com/common/ssi/pm/xb/n/loe14001usen/LOE14001USEN.PDF

  28. 5.6 Social networks • Social networks are suitable for establishing social contacts. • Functions in social networks • Users describe themselves with name, picture, hobbies, interests etc. • Apart from audio and videoconferencing, chatting, exchange of pictures or collective listening to music is possible.

  29. Examples for social networks • Facebook • MySpace • Xing • Stayfriends

  30. Functions in Social-Network Systems • Identity management • Classification of ohter useres as „a friend“ • Search functions • Store information in blogs • Network awareness

  31. MySpace > 100 million users!

  32. facebook.com

  33. Combining Business Networking and social Networking with LinkedIn.com Job ad

  34. Create your own Social Network with Ning • Millions of people every day are coming together across Ning. • Januar 2009: > 1.000.000 Social Networks • With Ning you can create • an individual network • private notwork or public network • Ning allows to configure individual functions. • Ning has free and paid options.

  35. Functions of Ning • Anyone can create their own social network • Appearance modifications are possible • Customize individual components such as • Blog • Chat • Photo • Video • …

  36.  Practical Training • Exercise: How to use NING

  37. Benefits of Social Networking in an Enterprise • Internal social networking systems • Searching for the „right“ employees for new projects • Introduction to new employees • External social networking systems • Recruiting new employees • Get in contact with customers

  38. Risks of Using Social Networks • Employees may be unwilling to begin using such a tool. • The lines between professional and personal habits can become overlap each other. • Decrease of productivity • Confidential information can be posted.

  39. 5.8 Video platforms • Users can upload videos to a website . • Videos are described with key words. • Visitors of the website may comment on the videos • New entries on the website can be received via RSS feeds.

  40. YouTube Video „Will it blend“ http://www.youtube.com/watch?v=B8H29jU8Wrs Views

  41. YouTube iPhone

  42. Blendtec.com

  43. Nokiahttp://www.youtube.com/watch?v=aFKyAMQPbmI&feature=relatedNokiahttp://www.youtube.com/watch?v=aFKyAMQPbmI&feature=related

  44. Fissler • http://www.youtube.com/watch?v=JB-KPZVPhps

  45. YouTube • Two men steal a laptop in Austria. • The video of the security camera is published on YouTube. • Quelle: http://www.stern.de/computer-technik/internet/588165.html?q=Weblog

  46. 6. Collaboration with Instant Messaging 6.1 Benefits of Corporate Messaging in an Enterprise 6.2 Filesharing 6.3 Microsoft Office Live

  47. 6. Software for Instant Messaging • Software systems for collaboration • Yahoo Messenger • Microsoft Live Messenger • Google Gmail with Google Talk • Skype • … • Example for a professional Systeme: • Webex (http://www.webex.com) • Adobe Connect (http://www.adobe.com/uk/products/acrobatconnectpro/?promoid=BPCUK)

  48. 6.1 Benefits of corporate messaging in an enterprise • Integration between application software and telephone calls • Save money with IP-telephony • Reducing e-Mail messages • Improving collaboration • Combination between text, voice and video • Enables easy hotline service functions

  49. 6.2 Filesharing • Filesharing on an Internet server • The old way: FTP-Server • Web 2.0: Filesharing over a web platform • Example: • Rapidshare • Google docs • …