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AYSO EXTRA ™

AYSO EXTRA ™. Challenging, Developing, Retaining and Attracting Players. Purpose of the Workshop. Review the AYSO EXTRA program Where and why we started Where we are now Where we go next Questions And Answers. 2. AYSO EXTRA Program Where and Why we started it?.

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AYSO EXTRA ™

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  1. AYSO EXTRA™ Challenging, Developing, Retaining and Attracting Players

  2. Purpose of the Workshop Review the AYSO EXTRA program • Where and why we started • Where we are now • Where we go next • Questions And Answers 2

  3. AYSO EXTRA ProgramWhere and Why we started it? • The AYSO Strategic Plan addresses the need for change. “AYSO must be open to change in order to respond effectively to the shifting needs of its current and future members and customer base."

  4. AYSO EXTRA ProgramWhy we started it? Top Reasons why Regions and Areas wanted EP‐Type Programs: • To provide competition beyond tournaments • To reduce poaching from club • To retain players at all divisions • To retain volunteers • To retain their skilled, dedicated player base • To provide more soccer opportunities

  5. AYSO EXTRA Program Purpose • To meet the expressed needs of our membership by developing programs and players now and in the future • To meet our external marketplace needs by providing more and diverse programs • To renew and expand our program brand, once again putting AYSO in the forefront of defining youth soccer at all playing levels • Creating a higher level of competition in a controlled environment where AYSO can ensure Player Development is the priority over winning

  6. AYSO EXTRA Program Is: • An Internal program coordinated by Areas • The opportunity for S/A/Rs to offer a higher level of competitive play to those players with the interest and desire • A SAFE environment for players to enhance their soccer experience and individual player growth and development • A way to strengthen AYSO through internal programs that retain and recruit both players and volunteers through more competitive play

  7. AYSO EXTRA Program Definitions EXTRA Concurrent • Players participate on two teams – one is a standard primary program team and the other is an EXTRA team. • EXTRA Concurrent Programs run concurrently with the standard primary program but each game may be played on a different day of the week. 7

  8. AYSO EXTRA Program Definitions EXTRA Side-By-Side • Players participate on one team. • Games are played side-by-side with the standard primary program games. • Should be on the same day if field space allows. Teams and players may be eligible for some tournaments, but currently not for All-Stars or National Games. 8

  9. EXTRA Pilot Program Application • Submitted by Executive Member – • AD if Area program • SD if Section program • Send in ALL required and fully completed documents together for quicker review process • Application • Program Guidelines • NSTC prepares eAYSO report for participating Regions • Documents and reports are then reviewed 9

  10. Player Selection Process • ALL players MUST be registered in eAYSO* prior to participating in the selection process * Or have completed the non-registered player form • Well publicized, open tryouts with fair, impartial evaluation of player skills, attitude, sportsmanship • Neutral evaluators select players and form teams, coach may attend and give input if needed • Players notified quickly of results – players not selected are notified first • Evaluation results available to players that request it; strongly recommend for players not selected to reinforce their self-esteem and encourage reapplication 10

  11. Neutral Evaluators Why: • We need the evaluations to be meaningful and credible for players and coaches • Evaluation process must be applied consistently across the entire program • Minimize differences that will come up, as much as possible • Avoid any appearance of favoritism or that any player selection has been pre-determined 11

  12. Neutral Evaluators Who: R/A/S Coach Administrator, Coach Instructor, Advanced or higher Certified coaches, where possible, NOT from your Region). What: Coordinate tryout process, work with Region to confirm players are registered*, and with input if needed from team coach, if known, select team players. * Or have completed the non-registered player form Also: Provide feedback to players not selected about their areas of improvement, offer drills or other skill building activities. 12

  13. Non-AYSO Registered Participant Form (In Lieu of Player Registration Form – plus $5 National Fee) All original & signed forms and $5 per player fees are to be given to the Region/Area Registrar to be sent to the N.O. Registration Department upon completion of the tryout session. Good for one Membership Year.

  14. Financial Requirements • All EXTRA Program funds MUST flow through the Region checking account. • Ensure appropriate use of Region funds for standard primary program AND funds for EXTRA program. • Work with Regional Treasurer and fully utilize the new NAP Codes for the EXTRA program. • Accurately prepare and submit to Region, Area and N.O. all financial reports requested. • Financial accuracy and accountability is required.

  15. NAP Account Coding The AYSO NAP Accounting Codes* will remain the same, although to track the new programs, there will be some new cost centers: Example: Team Registration fees 4021 Team Registration fees EXTRA Concurrent 10-4021 Team Registration fees EXTRA Side-by-Side 25-4021 *Effective date September 1, 2009/New COA – Dated February, 2010

  16. Initial Programs • 2009, First Pilot Program begins, Section 6, Area A • 5 Regions participating • U10 Division Only • 8 Teams with about 80 players TODAY • Areas A and D, 12 Regions, • 50 teams participating 16

  17. Initial Programs • First Section-wide Pilot program, Section 11, 2010 • 3 Areas participating with 25 Regions • U10-U14 Divisions • 146 teams TODAY • 5 Areas participating • 199 teams

  18. MY 2012 Participation Where we are now

  19. Monitoring/Measurement Results • EXTRA provided additional value – 94% • Application process was clear – 70% • Retained players – 75% • Recruited new players – 67% • Return of upper age division players – 47% • Retained volunteers – 75% %’s reflect responses of Strongly Agree or Agree from 2011 survey

  20. Feedback “It (EXTRA) allowed her [daughter] to have more opportunities to be exposed to soccer games and be on a team with girls who’d like to develop further in the game” Parent “We had a number of them (players) come back and tryout for EXTRA, many of those children initially started out in AYSO” EXTRA Program Coordinator

  21. Marketing materials developed for EXTRA utilizing AYSO Alumni campaign TRY-OUT NOW FOR AYSO EXTRA™ GREAT SOCCER STARTS HERE MILLIONS OF PLAYERS GOT THEIR START IN AYSO, INCLUDING JULIE FOUDY.

  22. Marketing Tools

  23. EXTRA participation at National Games began at the 2012 Games

  24. EXTRA at the National Games • Up to 240 EXTRA teams are expected for the 2014 National Games • The EXTRA flights will have separate lottery draws, pools and awards • EXTRA teams playing in the separate flight must be from a currently approved EXTRA program and selected according to their programs approved guidelines.

  25. Where do we go next? MY 2013 Projections

  26. AYSO FLEX™ • Overall umbrella term under which AYSO houses ALL current and future player programs: • U5 • VIP • U16/U19 • EXTRA

  27. Where do we go next? Program Oversight • Section Directors will be responsible for oversight and management of all EXTRA programs within his/her Section • All new or renewing pilot programs will complete and submit Program Applications to their SD • The SD will review and recommend approval to the NBOD • Applications referred back must contain the reasons why and offer assistance to address issues

  28. Where do we go next? Program Measurement • The EPTF will review current application documents and recommend improvements • Ensure guidelines, application and reporting processes are consistent with needs of the organization • Update membership training workshops/webinars • Develop reports/metrics to measure compliance and success, report to NBOD on strengths and weaknesses • Assemble a strategic business case report to the NBOD on the viability of EXTRA as an AYSO standard primary program

  29. Where do we go next? Membership Consideration Once approved by the NBOD, the business case for the change to EXTRA’s program status will be presented to the membership for consideration.

  30. Application Forms • AYSO EXTRA Program Application Instructions & Review Process • AYSO EXTRA Program Application Worksheet • AYSO EXTRA Program Application • EXTRA Program Sample Guidelines For Local Program Users • Submit your completed AYSO EXTRA Application Form, Region Confirmation(s) and Pilot Program Guidelines to your Section Director 30

  31. Tools and Resources Sample documents, letters, forms and templates are on www.ayso.orgon the EXTRA page under: Programs • 2009 Pilot Program Best Practices • Program and Evaluation Flyer Templates • Open Tryout Handbook – Player Evaluations, skills ‘stations’, evaluation report, logistics • Coach Application and Code of Conduct • Player notification letters – selected & not selected • Parent Orientation/Expectation letter • Referee Application and Code of Conduct • Extra Pilot Program NAP Codes 31

  32. Resources Contact Information for EXTRA Jordan Becker jordanbeck@aol.com Chair, Extended Play Task Force Scott Gimple scottgimple@ayso.org Director of Player Development and National Events Katie Brady katiebrady@ayso.org National Coaching Program Coordinator

  33. Questions? 33

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