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Understanding the World of Broadcasting

SPORTACCORD - ITF. Understanding the World of Broadcasting. Issue 2 03/11/03. DAVIS CUP FINAL – MELBOURNE 27 – 30 NOV 2003. Start Times Friday 28 Nov 2400 GMT (midnight Thursday) Saturday 29 Nov 0300 GMT Sunday 30 Nov 2400 GMT (midnight Saturday).

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Understanding the World of Broadcasting

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  1. SPORTACCORD - ITF Understanding the World of Broadcasting

  2. Issue 2 03/11/03 DAVIS CUP FINAL – MELBOURNE 27 – 30 NOV 2003 Start Times Friday 28 Nov 2400 GMT (midnight Thursday) Saturday 29 Nov 0300 GMT Sunday 30 Nov 2400 GMT (midnight Saturday) Venue: Rod Laver Arena, Melbourne Park Court Surface: Natural Grass (outdoors) Breaks: 20 mins between singles Score Graphics: Basic English score graphics on international feed Presentation Ceremony: Immediately prior to start of play on Friday 28 Nov All times in GMT PAS-2 15K-7C Slot A (RAS Encryption) turnaround at Napa to PAS-9/6C SCPC Slot D Slot A 27 Nov: Test: 0600 – 0630, Playout 1: 0630-0730 BT REF: 531030 27 Nov: Line Up: 2315 – 2345, Ceremony: 2345-2400, Play: 2400-0800 BT REF: 531031 29 Nov: Line Up: 0115-0130, Playout 2: 0130-0230, Line Up: 0230-0300, Play: 0300-0800 BT REF: 531032 29 Nov: Line Up: 2230-2245, Playout 3: 2245-2345 BT REF: 531033 29 Nov: Line Up: 2345-2400, Play: 2400-0800, Playout: end of feed on Sunday BT REF: TBA W1@ 10° East B4 Middle CH 2 27 Nov: Test: 0600 – 0630, Playout 1: 0630-0730 BT REF: 528786 27 Nov: Line Up: 2315 – 2345, Ceremony: 2345-2400, Play: 2400-0800 BT REF: 528788 29 Nov: Line Up: 0115-0130, Playout 2: 0130-0230, Line Up: 0230-0300, Play: 0300-0800 BT REF: 528789 29 Nov: Line Up: 2230-2245, Playout 3: 2245-2345 BT REF: 528790 29 Nov: Line Up: 2345-2400, Play: 2400-0800, Playout: end of feed on Sunday BT REF: TBA Audio Configuration Audio 1 English Comms Audio 2 Int Sound Audio 3 TVE Comm Service Parameters 8.448 MBits Symbol rate: 5.632 FEC: ¾ NDS RAS Encryption EXIT FIRE PAS-2 15K-7C Slot A Uplink Freq 14436.500 MHz (H) Downlink Freq 3887.500 MHz (V) 10° B4 Middle Ch 2 Uplink Freq 14388.500 MHz (H) Downlink Freq 11088.500 MHz (V) PAS-9 6C Slot D Uplink Freq 6038.500 MHz (V) Downlink Freq 3813.500 MHz (H) LA Teleport + 1 310 578 2294 Convert 625 to 525 Martlesham Teleport + 44 1473 623298 London Teleport +44 20 7540 5900 AUS-549 Brendan Quirk + 61 (0)2 9545 5880 Napa Teleport NAPA +1 707 521 1100

  3. Overall Situation in TV Markets • TV Stations are further back in the cycle, recovery (as downturn) hits the progam buying budget with a delay • Sport is still important, but tough market makes every program “accountable” • Smaller sports went to no license fee model • Tennis big events hold their own (GS, DC) • Signs of recovery in the TV sports market

  4. Situation of TV Broadcasters in 2004 – a personal perspective: In general TV Stations are: • Good at programming operationally • Good at technical sport productions, even in smaller markets and newer stations • Weak in the sales area for sports

  5. Programming • In general TV stations have become very adept at • Planning their program schedules • Controlling audience flow • Making money from successful formats (repeats, commercial rights, multiple instalments, etc.) • While perfecting their processes, some TV stations are forgetting that the secret to a successful program is not to optimise mediocre programming but to produce, acquire & broadcast excellent programming & then maximize its impact

  6. Technical Expertise • TV stations around the world in very different markets and with extremely different structure and models are achieving reasonable standards of technical expertise • ITF much more confident in production capability of stations in less developed TV markets than 5 years ago • TV stations in developed markets are constantly raising the bar • Differences in style remain

  7. Selected Broadcaster Matchups Davis Cup Quarterfinals 2004 and Zonal PlayoffsHost Broadcaster and Away Broadcaster • SRG and F2/F3 (Switzerland v France, QF) • TVE and NOS (Spain v Netherlands, QF) • ESPN and SVT (USA v Sweden, Quarterfinal) • ONT and TyC (Belarus v Argentina, QF) • RTBF and ZBC (Belgium v Zimbabwe, Zonal) • M-Net and TA3 (South Africa v Slovak, Zonal) • TVN and Canal 1 (Chile v Ecuador, Zonal) • Tango TV and BBC (Luxembourg v GB, Zonal)

  8. Ad Sales • The sales area for sport is a challenge for many stations

  9. International Partners Ad Sales for Sport Sponsorship Structure Davis Cup 2004 Title Sponsor Title Sponsor * International Sponsors International Sponsors International Partners International Partners

  10. Ad Sales for Sports • TV ad sales teams are good when there is a very strong TV sport that creates specialists & focus (Soccer, US Football, Baseball in Japan etc.) • They are (in my opinion) underperforming when it comes to less dominant sporting events or events that rate high less predictably (Example Davis Cup final) • Many non-sales sports departments feel the same

  11. Ad Sales for Sports • What seems to work is to have dedicated “specialists” within the sales teams that package and sell specific sports or specific type of events ( for example national team events) • The “Specialist” system is also what works in Sponsorship Sales

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