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Types of Broadcasting

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Types of Broadcasting

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  1. Know the Types of Broadcast Advertising

  2. Introduction Broadcast advertising has become a very essential part of marketing in recent times. The term broadcast advertising applies to commercials aired on either television or radio. Companies allocate specific budget for radio and television ads and make an estimate of how much revenue they can earn through broadcast advertising.

  3. Types of Broadcast Advertising

  4. Radio Advertising : During radio's golden age, advertisers sponsored entire programs, usually with some sort of message like "We thank our sponsors for making this program possible", airing at the beginning or end of a program. It must be aired several times before it actually sinks in the minds of the consumers One must do a research on which type of audience listens to which channels if they want the ads to be successful

  5. The voice talent in the commercial should be taken keeping in mind the type of audience and the type of commercial.

  6. Television Advertising : • It is usually considered the advertising for the corporate giant, though even the small businesses can benefit from it • A strong audio and video combination is a must for the success of the commercial, but it is also important that the audio and video should function well without each other. • The advertisers usually have to pay for the spot which lasts for 30 seconds, however in rare cases spot can increase to 60 seconds too.

  7. Example of Television Advertising :

  8. Internet Advertising : • It uses the Internet or the World Wide Web for the purpose of attracting consumers to buy their product and services. • It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. • Online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content and some potential participants include advertising agencies who help generate and place the ad copy.

  9. Example of Internet Advertising

  10. Conclusion : Broadcast advertising has its benefits such as being immediate publishing of the commercial and the availability of the commercial to a global audience. But along with the benefits come the disadvantages too. These days, advertisers put distracting flashing banners or send email spam messages to the people on a mass scale. This can annoy the consumers and even the real ads might get ignored in the process. Therefore, ethics in advertising is very important for it to be successful. And I personally recommand top advertising services in Madurai to get genuine work.

  11. ThankYou

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