International Broadcasting Also called: Public Diplomacy
Government-run media This broadcasting is part of a country’s foreign policy. U.S. government is largest broadcaster in the world. Japan, too: NHK is both for people inside Japan and for many other people around the world.
Why broadcast? To promote a country’s values and achievements. To reach people in countries where leaders block outside media. To compete with other nations in the contest for ideas.
Part of public diplomacy • Broadcasting is usually largest part. • U.S. pays around $1 billion a year. • Also people-to-people exchanges. • Fulbright program! • Visiting cultural groups. • Sister-city programs.
U.S. values in broadcasts • VOA offers carefully balanced reports • Free speech • Fairness • Open access to information • Includes criticism of U.S. too • All part of democratic thinking (equality)
Also public relations Broadcasts often promote arts and inventions from their nations. This is chance to say, “Look what we’re accomplishing!” Makes country and people look good.
Other nations do same Deutsche Welle – Germany BBC -- UK (also public diplomacy) NHK -- Japan (also public diplomacy) Russia Today – Russia
All for now You can follow many nation’s news reports on the web!