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Online Strategies To Improve Enrollments

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Online Strategies To Improve Enrollments

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    1. Online Strategies To Improve Enrollments Renee Menkova | Terrence Thomas

    2. 2 Growth In Online Ad Spending

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    5. 5 Search Majority of spend with least amount of time spent Highly relevant but it is also highly competitive Display Most amount of user time with moderate relevancy Vast sums of inventory with heavy concentration Email Cost effective but heavily concentrated Regulatory risks Lead Aggregators Numerous players, limited performance risk, pricing control Inverse relationship between quality and quantity

    6. 6 Competition In Every Channel Low Barriers To Entry For Each Channel Diminishing Returns On Quality Inventory Concentration Lead Aggregator Consolidation Core Competencies Walk

    7. 7 2 Dimensions Of Differentiation Program Offerings Brand

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    10. 10 eLearners.com lists 200+ colleges by alphabetical order Current trend: Brand name schools receive > c/t than non brand Alpha order has slight impact on c/t rate Established alpha order as control

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    13. 13 Control Public vs Private For Profit vs Non Profit Count of Programs Division 1 vs Non Division 1

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    16. 16 Brand and numbers of programs offered matter. If branding is cost prohibitive, investing in program breadth will yield results for your institution It pays to be unique Find ways to get your institution to the top of the list Differentiate, Differentiate, Differentiate

    17. 17 Renee Menkova Directory Internet Strategy Rasmussen College renee.menkova@rasmussen.edu Terrence Thomas EVP Marketing EductionDynamics tthomas@educationdynamics.com

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