1 / 35


PRESENTED TO. KAMRAN YOUSAF SANDHU. Group Members. Farooq Amjad 082159. 1. Khuram Shahzad 083268. 2. Irfan Ali 082140. 3. Salman Rasheed 082119. 4. Abrar Hussain 083109. 5. INTRODUCTION. HISTORY. KEY DATES 1866 COMPANY FOUNDATION. 1. 2. 3.

Télécharger la présentation


An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.


Presentation Transcript


  2. Group Members Farooq Amjad 082159 1 Khuram Shahzad 083268 2 Irfan Ali 082140 3 Salman Rasheed 082119 4 Abrar Hussain 083109 5



  5. KEY DATES 1866 COMPANY FOUNDATION 1 2 3 • Major joint ventures 1981 Galderma • 1905 Merger between Nestlé and Anglo-Swiss Condensed Milk Company • 1929 Merger with Peter, Cailler, Kohler Chocolates Suisses S.A. • 1947 Merger with Alimentana S.A. (Maggi) • 1971 Merger with Ursina-Franck • 1974 L'Oreal (equity interest) • 1977 Acquisition of Alcon (2002: partial IPO) • 1985 Acquisition of Carnation • 1988 Acquisition of Buitoni-Perugina • 1990 Cereal Partners Worldwide • 1991 Beverage Partners Worldwide (formerly CCNR) • 1992 Acquisition of Perrier • 2001 Acquisition of Ralston Purina • 2002 Dairy Partners Americas and Laboratories innéov • 2003 Acquisition of Mövenpick, Powwow and Dreyer's • 2004 Acquisition of Valio (ice cream activities) • 2005 Acquisition of Wagner, Protéika, Musashi

  6. MISSION STATEMENT "Nestlé is the largest food company in the world. But, more important to them is to be the world's leading food company”.


  8. PRODUCTS (Cont’d)

  9. Bangladesh China Hong Kong India Indonesia Iran Israel Japan Jordan Kazakhstan Kuwait Lebanon Malaysia Pakistan Philippines Republic of Korea Saudi Arabia Singapore Sri Lanka Syria Taiwan Thailand United Arab Emirates Uzbekistan Vietnam TOTAL 81 Countries COUNTRIES

  10. NESTLE IN PAKISTAN • Nestlé MilkPak Limited (NML) was incorporated in Pakistan under the Companies Ordinance, 1984 & listed on Karachi and Lahore stock exchanges since 1980. • Joint venture between Nestle Switzerland and MilkPak Limited came about in 1988. • Nestlé Pure Life was launched in Pakistan in 1998

  11. FACTORIES FIVE Factories Karachi Islamabad Sheikhupura Kabirwala

  12. MANAGEMENT PROCESS PLANNING ORGANIZING STAFFING LEADING CONTROLING • Recognition • R&D • Plan • Formulation • Estimation • People • Process • Situation • Coordinating • Competence • Counseling • Training • Developing • Compensating • Decentralized • People oriented • Motivating • activities • Comparing of • Manufactured • products



  15. FUNCTION OF HRM • Recruitment & Selection • Training and development • Compensation and Benefits • Motivation • Promotion

  16. RECRUITMENT AND SELECTION • Each year, number of Eligible persons and top you graduates are recruited. All have strong academic qualifications and Essential language. • Technical skills & relevant internships or professional experience. • High degree of adaptability. • Unquenchable thirst for knowledge. • The ability to assume control anywhere in the world.

  17. TRAINING & DEVELOPMENT OF EMPLOYEES • New employees are prepared to gain experience in production, sales and marketing-related activities & other areas of the business. • Activities include:- • Production, • Supply chain & information systems, • Finance & control, • Selling & Purchasing, • Communication & Market Research.

  18. REWARDS & BENEFITS • To Provide the Health facilities and security. • 25 days' holiday in one Year • Mobile phone on a business need basis • Company bonus scheme • Contributory final salary pension scheme • Childcare vouchers (dependant on salary) • Gym facilities at larger sites • Staff shop at most sites

  19. MOTIVATION • Employees get Motivation by:- • Equal Employment Opportunities (EEO) • Immediate job satisfaction • Long-term career development • Superior pay and benefits • The personal growth that comes from experience and training • Materialistic as well as internal motivation

  20. PROMOTION ADVERTISING CHANNELS • Internet • Television • Newspapers • Magazines


  22. SWOT ANALYSIS • Brand name • R&D department • Unique features and technologies • 40 & 60% test result criteria STRENGTHS • Less consumer research in few areas WEAKENESSES • Market expansion by using bio-technology OPPORTUNITIES • Baby milk action • Product • acceptance THREATS

  23. CORPORATE LEVEL STRATEGY • Diversification Strategy: A number of brands have introduced in Pakistan & also new in process. • Vertical Integration Strategy: Only Manufacturing and Selling • Consolidation Strategy: No consolidation • Geographic Expansion Strategy: It has increased & also it will be in future.

  24. BUSINESS LEVEL STRATEGY • Cost Leadership Strategy: No • Differenciation Strategy: Due to Quality bases • Focus: All market segments

  25. DIFFERENTIATION Our service is very efficient as compared to others.  Nestle is now supplying water door to door for their regular customers.  Nestle water is available now in many packing they are more convenient as well a s economical.  Their quality check is much better than others so there is no need to bother about the quality and the taste of its products.

  26. FUNCTIONAL LEVEL STRAEGY • Finance Department • HR Department • Production Department • R & D Department • Marketing Department • Others

  27. LEADERSHIP PRINCIPLES • Their motto is: "Teamwork with responsible leadership". • Nestlé is people & product oriented. • Value for its stake holder but would not favor ,short term profit at expense of long term business development. • As decentralized as possible. • Concept of Continuous improvement of activities.



  30. SUGGESTIONS • Bonus packages and increment in salaries for a selective level of work and efficiency should be awarded to attract the employees’ concern. • Staff should be made more responsible by implementing strict rules and regulations and taking disciplinary actions against any un-professional behavior.

  31. CONCLUSION • Nestle is a market leader due to different reasons: • Its price is high against its competitors but it matches its quality with its competitors. • Its packaging is good. • We can easily find Nestle from any retailer shop. • Behavior of employees is not professional and every department should treat equally.

  32. THANK YOU Pak-Aims

More Related