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GOTV UNIVERSES

GOTV UNIVERSES. Mo Maraqa New Organizing Institute. Today’s presentation will cover building Get Out the Vote (GOTV) universes, building capacity and . Introduction Basic Terms Building Universes Capacity, Capacity, Capacity… Instituting a Timeline Making Adjustments Q&A.

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GOTV UNIVERSES

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  1. GOTV UNIVERSES Mo Maraqa New Organizing Institute

  2. Today’s presentation will cover building Get Out the Vote (GOTV) universes, building capacity and

  3. Introduction • Basic Terms • Building Universes • Capacity, Capacity, Capacity… • Instituting a Timeline • Making Adjustments • Q&A

  4. Today’s presenter Pilar Weiss Civic Engagement Director New Organizing Institute

  5. Some basic terms • GOTV - Get Out The Vote refers to activities organizations and campaigns take in the run up to an election to maximize the number supporters that turn out to vote. • Universe - The set of voters you will attempt to turn out to vote on election day • Modeling Scores -

  6. TARGETING MATRIX Persuadable that Sometimes Vote

  7. BUILDING SUPPORT

  8. The Vote deficit • Base Voters Voters that probably vote for you no matter what • Vote Deficit OH NO! Turnout minus base voters = defeat. • Persuadables Voters that do not fall into the “Base” or “Opponent” camps

  9. THE CALCULUS • Traditional Method of Estimating Turnout • Apply turnout to current registration • Increase Expected Vote Rate Turnout + Turnout + Turnout = Turnout Rate Registration + Registration + Registration Turnout Rate x Current VAP = Expected Vote Expected Vote x (increase) = Turnout for this Cycle

  10. Building Capacity • Organizational Capacity • Staffers • Volunteers • Growth Potential • Contact Method • Phonebank or Canvassing • Contact Rate Assumptions • Shift Length

  11. Contact calculus Contact Rate Attempts Goal Contact Goal

  12. timeline

  13. Volunteer calculus Shifts Goal Calls per Shift CallingGoal

  14. Making Adjustments

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