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GOTV UNIVERSES

Join today's presentation by Pilar Weiss, Civic Engagement Director at the New Organizing Institute, as we delve into the essential aspects of building effective Get Out the Vote (GOTV) universes and increasing voter capacity. This session will cover the foundational concepts, modeling scores, and strategies for maximizing turnout. Key topics include defining universes, establishing timelines, making necessary adjustments, and utilizing effective communication methods like phone banking and canvassing. A Q&A session will provide opportunities for deeper engagement and clarification.

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GOTV UNIVERSES

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  1. GOTV UNIVERSES Mo Maraqa New Organizing Institute

  2. Today’s presentation will cover building Get Out the Vote (GOTV) universes, building capacity and

  3. Introduction • Basic Terms • Building Universes • Capacity, Capacity, Capacity… • Instituting a Timeline • Making Adjustments • Q&A

  4. Today’s presenter Pilar Weiss Civic Engagement Director New Organizing Institute

  5. Some basic terms • GOTV - Get Out The Vote refers to activities organizations and campaigns take in the run up to an election to maximize the number supporters that turn out to vote. • Universe - The set of voters you will attempt to turn out to vote on election day • Modeling Scores -

  6. TARGETING MATRIX Persuadable that Sometimes Vote

  7. BUILDING SUPPORT

  8. The Vote deficit • Base Voters Voters that probably vote for you no matter what • Vote Deficit OH NO! Turnout minus base voters = defeat. • Persuadables Voters that do not fall into the “Base” or “Opponent” camps

  9. THE CALCULUS • Traditional Method of Estimating Turnout • Apply turnout to current registration • Increase Expected Vote Rate Turnout + Turnout + Turnout = Turnout Rate Registration + Registration + Registration Turnout Rate x Current VAP = Expected Vote Expected Vote x (increase) = Turnout for this Cycle

  10. Building Capacity • Organizational Capacity • Staffers • Volunteers • Growth Potential • Contact Method • Phonebank or Canvassing • Contact Rate Assumptions • Shift Length

  11. Contact calculus Contact Rate Attempts Goal Contact Goal

  12. timeline

  13. Volunteer calculus Shifts Goal Calls per Shift CallingGoal

  14. Making Adjustments

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