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Online strategy and gotv

Online strategy and gotv. Trainer: Pat Jakopchek. Introductions. NOI O n Demand Norms Who’s on?. FOLLOWING THE LAW. Elections.neworganizing.com. FOLLOWING THE LAW. www.afj.org. Pat Jakopchek. Partner. Local Politechs Strategies. Why digital for Campaigning/GOTV?

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Online strategy and gotv

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  1. Online strategy and gotv Trainer: Pat Jakopchek

  2. Introductions NOI On Demand Norms Who’s on?

  3. FOLLOWING THE LAW Elections.neworganizing.com

  4. FOLLOWING THE LAW www.afj.org

  5. Pat Jakopchek Partner Local Politechs Strategies

  6. Why digital for Campaigning/GOTV? • What existing research about GOTV tells us about digital tools. • What works for digital GOTV?

  7. Digital is a Swiss army knife for campaigning

  8. Makes the most out of a campaign’s vital resources Time People Money

  9. Lower costs and barrier to entry SOURCE: Morgan Stanley via ExchangeWire. http://www.exchangewire.com/blog/2010/06/15/average-online-cpms-still-lagging-behind-other-media/. 6/15/2010

  10. What we know about GOTV Memo from Abraham Lincoln to County Campaign Committees • January 1, 1840

  11. What we know about GOTV Personalized methods and messages work best Need to establish an authentic, personal connection Focus on quality, not quantity

  12. What we know about GOTV Contagion Social Pressure Planning

  13. What Works Be Active on Your Supporters’ Social Networks Cause/Candidate Specific “I Voted” Badges Create an Election Day Event

  14. What Works: Case study Facebook Election Day Event

  15. What Works: Case study Facebook Election Day Event • Frequent updates provide reminders leading up to Election Day • Spreads reach to our supporters’ walls, where their friends see the message • Instills social pressure and naturally forces contacts to create plans for Election Day

  16. What Works Leverage Your Campaign’s Existing Web Presence Link to, or put up relevant information for voters like poll locations, times, or even a Voter Hotline using Google Voice.

  17. What Works: Case study Leverage and Prepare Your Campaign’s Web Presence Extend your campaign’s GOTV period by using your website to assist your voters with early and absentee voting.

  18. What Works Email with a Purpose Make it shareable and contagious Make it informative and personal Make them make plans

  19. What Works: Case study Make it Shareable

  20. What Works Utilize Technology in Every Facet of Your Campaign

  21. What Works Utilize Technology in Every Facet of Your Campaign

  22. Questions?

  23. Evaluation

  24. Interdependent Leadership (aka the Snowflake Model) How can I support NOI On Demand? https://act.neworganizing.com/donate/NOD_Donate_08-2012/ Interdependent Leadership

  25. www.neworganizing.com/toolbox

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