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COMBI Online Engagement Strategy

COMBI Online Engagement Strategy. Developed March – May 2013 Neesha Mathur , Intern for Asiya Odugleh-Kolev World Health Organization. http://networks.comminit.com/combi. Content Management. Calendar. Dashboard provides overview of all other categories. Benefits : Robust interface

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COMBI Online Engagement Strategy

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  1. COMBI Online Engagement Strategy Developed March – May 2013 Neesha Mathur, Intern for Asiya Odugleh-Kolev World Health Organization

  2. http://networks.comminit.com/combi

  3. Content Management Calendar Dashboard provides overview of all other categories • Benefits: • Robust interface • Easy-to-use from a user and a moderator perspective • No advertisements Forum with ability to moderate comments Members • Drawbacks: • Requires moderation of comments and engagement • Design elements are rather fixed • Cost? Notebook provides space for uploading large files Topic Tracker allows for management of group work on projects Shoutboxis a Twitter-like function to broadcast short messages

  4. Calendar • Sharing events • iCal feed • allows members to import other calendars into their OpenAtrium feed (i.e. Google, Yahoo!, etc.) • Members have reported that this feature has bugs

  5. Dashboard

  6. Forum Allows users to post and comment on posts

  7. Topic Tracker—Project Management

  8. Advantage—Upload Files in Notebook 1) What are people doing with this information? 2)What else can WHO provide? Engagement Opportunity

  9. More User Engagement

  10. User Results from 2011 COMBI Course Participants—Engagement On a scale of 1-7, what value would being part of a COMBI Community of Practice have for you?

  11. LinkedIn: 50% of respondents* 1. 2. • Free • Ability to add members • Can be invite-only (closed) • Users are already there • Links to Twitter * From 16/9/2011 COMBI Survey

  12. Facebook Pages and Groups Free, easy to moderate, contain ads Can be free, allows for post promotion to generate page views 90% of respondents report being a Facebook member 95% of respondents use Facebook to network with others* * From 16/9/2011 COMBI Survey

  13. Facebook Page Metrics—Robust Allows for NO Ads

  14. Facebook Groups • Includes ads • Easy to set up and moderate • Can be invite-only (Closed) • Allows for strong user engagement through polls adding files, connecting with Twitter • Users are already here

  15. Facebook or Linkedin?

  16. Facebook or LinkedIn? If you have resources, do both. If you have to choose, start with Facebook, being sure to feed to Twitter. Developed 2012 by Sharon Hurley Hall http://unbounce.com/social-media/facebook-vs-linkedin-10-b2b-marketing-resources/

  17. Content Strategy for OpenAtrium • Revise Text Shorten all text boxes Include “Click-Through” message for longer message Aim to include entire page on single screen view Should not have to scroll down for new information

  18. User Engagement: OpenAtrium Create a need—What’s in it for ME? Exciting opportunity to further your career, network Build your network, learn new skills Engage with other leaders in the field and receive expert feedback on your strategies Discover ways to build your skills, meet with other COMBI professionals, and build your network

  19. Asiya’s Welcome Welcome to the new and improved Global COMBI networking platform. You’ll notice that this platform is different than the one you have seen before. This new tool offers you much more control over how you engage with others, how you build your profile within this group, and how you can work with others to reach common goals. Please take some time to check out all the exciting features this new platform has to offer. For example, the calendar function allows you to import your own calendars from other sites such as Google, and Yahoo!. Also, you can use the Shoutbox to leave short messages about your COMBI successes or leave quick notes on issues you might want others’ opinions on. The Topic Tracker is a tool that lets you form groups, assign tasks, and keeps everyone on schedule. It’s a handy project management system that makes remote group work a breeze while keeping everyone on task. This networking platform is a new initiative for the Department and we hope it will go some way to connecting COMBI practitioners around the world and that it will greatly facilitate dialogue, information sharing and peer-support among us all. Please do make it your own: share your COMBI plans; connect with each other on developing behavioural objectives and your SMACKING experiences; and set up your own groups/discussions forums. Add a request for people who might want to be moderators or helping develop the page (group stewards)

  20. Institutional Partners • Include JPGs of logos • Require click-through for more information in order to shorten page

  21. A Timeline for Moving Forward 18 to 36 weeks 8 to 24 weeks 4 to 12 weeks

  22. Key Questions Moving Forward • Why use OpenAtrium? • Barriers against using Facebook or LinkedIn? • How much involvement can key moderator have? • Who would take on this role? • Estimate it would be a 10%-25% role if done properly and scaled up to full usage.

  23. The Way Forward—OpenAtrium • Shorten verbiage on OpenAtrium Page • Send out a message to all current users informing them of the update to a new page • Ensure there is some new content for them to engage with • Ask for stewards/moderators • Solicit comments • Be prepared for a time investment

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