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Online Marketing Strategy

Online Marketing Strategy. Zoe Behan & April Brophy 15/10/2013. Online Marketing. ‘Online marketing refers to the techniques available to a business to market, promote and advertise their products, services or brand on the World Wide Web’ (Ward.S,2013). Tools of Online Marketing.

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Online Marketing Strategy

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  1. Online Marketing Strategy Zoe Behan & April Brophy 15/10/2013

  2. Online Marketing • ‘Online marketing refers to the techniques available to a business to market, promote and advertise their products, services or brand on the World Wide Web’ (Ward.S,2013)

  3. Tools of Online Marketing

  4. Online Campaign

  5. Objective: To be elected President of the United States of America

  6. Strategy • Obama’s Campaign team were everywhere online • The campaign was powered by the web • Energize young voters • Spread optimisation and hope • $150million was spent on the campaign in September 2008 alone

  7. Tactics • Supporters would get campaign news before the media via mobiles • Made issues personal to every walk of life in the USA • Highlighted the word ‘Change’ throughout the campaign

  8. Website • MyBarackobama.com • 2 million profiles • 400,000 blog posts • 3 million calls from virtual phone platform • MyBO raised $30 million

  9. The Result….

  10. The Results • Highest number of votes ever • Most expensive political campaign in US history • 3m mobile users told of the news before the media • Obama’s campaign accounted for over half of all political advertising in 2008

  11. Results • 120,479,084 YOUTUBE views • Email database of 13m • 5.5million Facebook users shared the news of the election • 46% increase on Twitter • 40% growth of new accounts

  12. Thank you for your time!

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