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Online Marketing Strategy

Online Marketing Strategy. Having a System Essential Components of Your Web Strategy. Conversion Architecture (Calls to Action, Sales Funnels) Search Engine Optimization Paid Search Marketing Email Marketing Social Media Conversion Tools

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Online Marketing Strategy

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  1. Online Marketing Strategy

  2. Having a SystemEssential Components of Your Web Strategy • Conversion Architecture (Calls to Action, Sales Funnels) • Search Engine Optimization • Paid Search Marketing • Email Marketing • Social Media • Conversion Tools • Streamline Processes & Reduce Costs • Web Analytics 2

  3. Conversion Architecture Designing forthe profitablemajority

  4. Search Volume

  5. Search Engine Optimization • Prospects type in key words in search engines (Google, Yahoo, MSN) • Search engines search database of scanned sites to match correct site • The most relevant and highest ranked sites appear at the top of the listings 5

  6. Search Engine Optimization • 3 Components • Foundational • Content • Incoming Links 6

  7. Setting up a Site for Search • Keyword Research • Optimized Titles & Descriptions • Proper Indexing 1st page Google

  8. Search Engine Optimization:Content • 4 Listings

  9. How it Works • Contextual topics with expected conversion potential • 300 words optimized • Links to key pages and conversion points • Build rankings for most competitive terms

  10. Advanced Search Engine Optimization

  11. Physician Recruiting Resource Site 11

  12. Link Building • Article Marketing • Optimized press releases • Blog posts • Social bookmarking • Directory submissions • Link Building

  13. Paid Search Marketing • Leads Now! • Very Targeted • Flexible • Landing Page Testing 13

  14. WSI PPC Search Marketing: Sales Comparison 2006 Self Managed, 2007 & 2008 WSI 14

  15. Email Marketing • Direct mail costs 200%more than Email Marketing Source: www.emarketer.com • Helps you to stay in regular contact with your customers • Unmatched customer targeting 15

  16. Email Marketing • Everyone that contacts using your form is put into segmented mailing lists • Copywriting & template design available • Improved deliverability and tracking

  17. Conversion Tools • Get more customers from the same amount of traffic • An online prospect is 20% more likely to buy if a conversion tool is used • Video Hot Shots • Voice Marketing • Live Chat • Surveys • Contests 17

  18. Components of an EnterpriseSocial Media Campaign • Customized Social Site • Social Networking • Brand Management • Video Distribution • Mass Blog Posting • Interacting • Listening • Statistics/Reporting 18

  19. Determine ROI Web Analytics = Measurement = Accountability & Continuous Improvement • Measure & trackIMS performance • Increase yourwebsite conversions • Measure your marketing initiatives • Determine your ROI Do you know your Internet Business ROI? 19

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