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A Successful Online Marketing Strategy Assignment

A Successful Online Marketing Strategy Assignment

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A Successful Online Marketing Strategy Assignment

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  1. 15 October 2013 A Successful Online Marketing Strategy Assignment Submitted to: Dorothy Keane Presented by: Henry Kolawole Krzysztof Baranowski

  2. Contain: • Carbonated Water • Glucose (25%) • Caffeine (46 mg) • Flavouring • 380 ml BOTTLE: • Energy 1129 Kjoules • 266 kCal • Protein • Fat • Fibre • Carbohydrates 56.4g • Sugars 33.1 g

  3. TRADITIONAL AND ONLINE MARKETING COMMUNICATION MIX

  4. Since the improvement of technology in most Countries. • Organization and Companies Communication strategies has totally Change. • From Been Traditional to been both Online and traditional communication mix. • Traditional Communication mix are still been useful but most communication aspect nowadays is been overtake by online communication mix.

  5. TOOLS OF ONLINE MARKETING • Online marketing Can be distinguish into various tools. These are the following tools used by Lucozade 2013. • Media marketing(YouTube, TV ad, Radio). • Website( Lucozade sport website) • Internet viral marketing(I believe Campaign)

  6. CASE STUDY/BACKGROUND

  7. OBJECTIVES

  8. TACTICS

  9. RESULTS

  10. Lucozade Sport presentsThe Ringers at LucozadePowerleague http://www.lucozadesport.com/football/

  11. THANKS FOR YOUR TIME PRESENTED: Henry kolawole Krzysztof Barnowski WE WELCOME ANY QUESTIONS