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Incremental Improvements to the Web User Experience

Sean Malley Mentor: Candace Jackson. Incremental Improvements to the Web User Experience. Transitioning Our CMS. The Old Main Page. Not Easily Themable Complex Content Management Poor Structure No User Interactivity. The New NASA. Simple Theming Centralized Content Management

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Incremental Improvements to the Web User Experience

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  1. Sean Malley Mentor: Candace Jackson Incremental Improvements to the Web User Experience

  2. Transitioning Our CMS

  3. The Old Main Page Not Easily Themable Complex Content Management Poor Structure No User Interactivity

  4. The New NASA Simple Theming Centralized Content Management User commenting, Statistics, Tracking

  5. The New Gallery

  6. The New Gallery

  7. New Structure Cleaner More Easily Maintainable Code All Pages Across Site Updated Better Rendering & Screen Reader Access Better Search Engine Ranks

  8. Continuing Site Analysis to Improve the User Experience

  9. Basic Traffic Statistics • ~170 unique visitors per day • 40% of Traffic occurs on Sunday and Monday • Average visit approximately 220 seconds • Most Requested Pages: • Intern Application • Graduate Application • Opportunities Page

  10. User Applciations/Submissions

  11. Search Engines

  12. Top 10 Referrers (2 months)

  13. Implementing Modifications • Adding top level links for pages resulting in long user search times • Monitor search engine keywords to expand content • Optimize for most common browsers • New procedures for load balancing and form testing • Automate as many staff intensive tasks as possible

  14. Most Common Searches

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