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Engaging Communication Strategies for Wacky Travel: A 5000-Year-Old Adventure

This assignment brief, presented by Christina Cuffe, Sally Gallagher, and Grace Kyle, outlines an interactive communication strategy for Wacky Travel, an alternative travel company with a unique approach to destinations. The strategy leverages social media platforms like Facebook, Twitter, and YouTube to engage customers with innovative multimedia content. Focusing on destinations like Neverland and Aladdin's Theme Park, the campaign aims to spark imagination and adventure. The team's findings highlight the importance of customer interaction and feedback for continuous improvement and engagement.

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Engaging Communication Strategies for Wacky Travel: A 5000-Year-Old Adventure

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Presentation Transcript

  1. Presented by:Christina Cuffe,Sally Gallagher & Grace Kyle Interactive & Social Media Applications

  2. Assignment Brief • Virtual Company • Communication Strategy • Interactive Multi-media Content

  3. Wacky Travel • Alternative Travel Company – 5000 years old • Mission – Let Your Imagination Take You There • The Wackier the destination the better: • Never Never Land • Cloud 9 • Shrek’s Swamp • Aladdin’s Theme Park

  4. Methodology • Created Logo • Social Media Sites: • Facebook • Twitter • Wordpress • Hootsuite • Bebo • You Tube

  5. Facebook • Communication with customers • Albums – Accommodation, Itinerys and Transport • Special offers • Events & daily posts • https://www.facebook.com/pages/Wacky-Travel/426470547437431

  6. Twitter, Hootsuite,Wordpress & Bebo

  7. You Tube • Viral • Clips from various cartoons • Music – Lion King and Nicki Minaj • Audacity • http://www.youtube.com/watch?v=16wJ9ic0ni0 Original • http://www.youtube.com/watch?v=QAmr_9u8wX8Radio version

  8. Audio - Voicemail • Audacity recording • You Tube – music selections

  9. Findings • Facebook – Most interactive • Bebo – Not used • Other tools • growing steadily – more effort required • More Interaction – Competitions and Incentives • Customer Feedback • Review Page

  10. Conclusion • We enjoyed the project and worked well together • Familiar with online applications • Real business-world benefits • Future employment/starting own business

  11. Thank you from all at Wacky Travel Any Questions ?

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