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Drive of Creation

Drive of Creation. “Market Analysis”. Service Description. Work Directions. “Market Analysis”. Demand analysis Market tendencies Market volume Organization and tendencies of foreign markets – analogues Forecast of demand and sales. Consumers Market segmentation

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Drive of Creation

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  1. Drive of Creation “Market Analysis” Service Description

  2. Work Directions “Market Analysis” Demand analysis Market tendencies Market volume Organizationand tendencies of foreign markets – analogues Forecast of demand and sales Consumers Market segmentation Typical consumer portrait Key factors of decision making Demand generative factors Marketing strategy / Entry strategy on Russian market Competitors analysis Optimization / development of products and brands portfolio Positioning and pricing Optimization / development of distribution and promotion systems Drive of Creation

  3. Goals and tasks Demand generative factors Consumers analysis Competitors analysis Distribution channel analysis Sales forecast Market Analysis Stages “Market Analysis” Tendencies of market and demand development Analogues and logic of foreign markets development Forecast of market development Marketing strategy / Entry strategy on Russian market Drive of Creation

  4. “Analogue” method. Comparison with developed markets of foreign countries Trend method, that is based on previous period data Methods of demand forecast Questioning of potential consumers Evaluating of functional need scale Methods of Demand Forecast Construction “Market Analysis” We aim at combination of several forecast methods Drive of Creation

  5. Well-grounded sales forecast Ideas about new products and markets MARKET ANALYSIS Optimization / development of products and brands portfolio What Does Client Get as Result of The Project? “Market Analysis” Forecast of market development Optimization / development of distribution system Drive of Creation

  6. Role of Consultants in The Project “Market Analysis” Process aspect Expertaspect Task setting Determination of work order, formulation of key questions and tasks for each stage Expert examination of Client’s materials Interviews with foreign and Russian experts: competitors, consumers, distributors, branch experts Analysis of information from public sources and use of internal information resources Forecasting with application of different methods Formulation of development priorities, goals and tasks jointly with Client Share of methods and conducting with teaching seminars about methodical questions relating to analysis and forecasting Result of work considers opinions of interested parts and it will be openly discussed in the Company (including intermediate results) + Drive of Creation

  7. Characteristics of Our Approach “Market Analysis” Systematization and integration As we see our role in marketing research is systematization of information bulk that is available in the Company according to the task, as well as analytical work over the most complicated questions, on which there are not enough information in the Company. We stand as integrator, that allows to use both internal resources of the Company and consultant abilities in the most optimal way in order to ground management decisions. International experience Russian market is growing dynamically, but it can’t be considered out of world tendencies context.We use international practice for construction of market development forecasts, for optimization of business configuration, for positioning of the Company on the market. Often analysis of foreign markets organization or opinion of foreign branch experts allow managers and owners to look at their business and its prospects with fresh glance. «Immersion into environment» In order to understand quickly up-to-date tendencies of quickly changing markets, we actively attract Russian and foreign branch experts as well as work with large amount of foreign information sources. Characteristic feature of projects is depth interviews with key producers, distributors, consumers, representatives of branch associations. Drive of Creation

  8. Our Clients “Market Analysis” Drive of Creation

  9. Some of Accomplished Projects “Market Analysis” Analysis of Russian market of trucks and of prospects of key segments development on this market for company “Volvo Truck” Analysis of Russian market of industrial diesel engines for company “Volvo Penta AB” Analysis of market and evaluation of potential sales volume in the frame of the project of internal business-plan development for engineering company “ADD Engineering” (Saint-Petersburg) Analysis of alternative markets and alternative ways of organization of cutting and forming center of “Irkut Corporation” Analysis of gas-cylinders and boring locks markets for «Orsky mashinostroitelny zavod” (it is part of “Sinara Group”) Research of promising markets for innovation products of Russian Federal Nuclear Center – VNIIEF(Sarov) Analysis of promising markets for Uralmashzavod (Ekaterinburg) Analysis of terry goods market and revelation of consumers requirements for company “Polyteks” Drive of Creation

  10. 115114, Moscow, Derbenevskaya str., 1/2, bldng. 1 Tel: 7-495-788-59-29 Fax: 7-495-788-59-29 E-mail: alt@altrc.ru 199106, Saint-Petersburg, V.O., 21stline, 8. Tel: 7-812-324-87-31 Fax: 7-812-324-88-39 E-mail: alt@altrc.ru THANK YOU FOR YOUR ATTENTION! “Market Analysis” www.altrc.ru Drive of Creation

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