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Winter Storm Pax

Winter Storm Pax. February 2014. John Kraft Georgia Power Media Relations & Social Media July 30, 2014. Timeline of Events. Transmission & Distribution Damage Summary. 375 poles replaced 2,800 spans of wire repaired 630 transformers replaced 1,200 services repaired

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Winter Storm Pax

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  1. Winter Storm Pax February 2014 John Kraft Georgia Power Media Relations & Social Media July 30, 2014

  2. Timeline of Events

  3. Transmission & Distribution Damage Summary • 375 poles replaced • 2,800 spans of wire repaired • 630 transformers replaced • 1,200 services repaired • Trees removed from 950 work locations Transmission, Distribution and Vegetation Management Personnel • Approximately 8,200 Southern Company employees, contractors, and mutual assistance partners supported the restoration.

  4. Logistics & Fleet Summary Logistics • Thousands of hotel rooms and sleeping trailer beds acquired, as well as sleeping cots Fleet • 90+ rental vehicles to support Damage Assessment Teams and region requests • Provided 1,000 + snow chains • Provided on-site fueling at various staging areas

  5. CCC & External Summary Customer Care Center • More than half a million outage calls received (56,000+ by CSR & 477,000+ by VRU) • Nearly 860,000 customer visits to Outage Maps • Hundreds of thousands of customers are sent proactive storm emails External Communication • Issued 15+ news releases, conducted dozens of TV, and hundreds of radio, print & online interviews • Managed Social Media (Facebook – 441,000 reach, 2,000 new likes; Twitter 100+ tweets, 2,500 new followers) • 16,000 Twitter mentions

  6. State & Community Partnerships Experience • Pre-storm Twitter-chat • Liaison at GEMA – critical infrastructure • Participation in press conference events • Tweets and Retweets • Fire Dept. contact – wires down Opportunities • Closer coordination of related messaging – safety, wires, traffic, fires, emergency services, Severe Weather Awareness Week • Taking advantage of Facebook audiences / overcoming Facebook bottlenecks • Future Twitter chats – Hurricane Season, Winter Storms, Spring Storms? • Other?

  7. Georgia Power Onlinewww.georgiapower.comwww.twitter.com/georgiapowerwww.facebook.com/georgiapowerwww.youtube.com/georgiapowerchannel John Kraft www.linkedin.com/in/johnbkraft www.twitter.com/JohnKinATL

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