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Growing Membership and Non-Dues Revenue

Growing Membership and Non-Dues Revenue

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Growing Membership and Non-Dues Revenue

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Presentation Transcript

  1. Growing Membership and Non-Dues Revenue Internet Marketing Social Media

  2. Agenda Introduction Marketing Strategy Tactics Conclusion Open Discussion

  3. Introduction

  4. In Quest of Golden Nuggets

  5. Think Different

  6. Quantum Leap

  7. Marketing

  8. Traditional Marketing Newspaper Yellow Pages Radio Television Telemarketing

  9. Digital Marketing

  10. Laser Targeted

  11. Strategy

  12. Digital Advertising Not Like Planting a Tree

  13. Digital Advertising Like Nurturing a Garden

  14. Hour Glass Marketing

  15. Marketing Mission Statement

  16. Marketing Mission Statement Leveraging internet marketing and social media for the purpose of growing membershipand non-dues revenue

  17. Defining Personas

  18. 1 Year Internet Marketing Calendar

  19. Tactics

  20. Internet Marketing

  21. All Roads Lead to Your Website

  22. Great Website Design

  23. Responsive Design

  24. Content Is King

  25. Engage, Educate and Entertain

  26. Search Engine Optimization

  27. Website Content

  28. Content Management Systems

  29. Thought Leadership

  30. Blogging

  31. White Papers

  32. Content Marketing: Downloadable Content

  33. Search

  34. Pay Per Click

  35. Landing Pages

  36. Analytics

  37. Email Marketing

  38. Social Media

  39. Partner with Entrusted Advisor

  40. What Would Steve Jobs Do?

  41. Open Discussion