Mid-Autumn Festival marketing strategy

1. Welcome To Bulk SMS Master Tittle: Mid-Autumn Festival marketing strategy exposed! 13 brand cases with no secret analysis Master Mid-Autumn Festival marketing tips! Learn the three tips in this article, combine product advantages and festival needs, and easily create attractive holiday marketing activities When it comes to the Mid-Autumn Festival, the keywords that come to everyone's mind should be reunion, moon cakes and barbecue. Of course, major brands cannot miss this good opportunity and try their best to keep up with the Mid-Autumn Festival marketing and create topic attractions. consumer. Especially past data shows that one month before the Mid-Autumn Festival is the best time for brands to start marketing. For example, during the Mid-Autumn Festival in previous years, we can find from the keyword search volume trends in Google Trends that the keyword "Mid-Autumn Festival" began to increase in popularity about one month before the Mid-Autumn Festival , and then increased in popularity two weeks before the Mid-Autumn Festival. It can be seen that the Mid-Autumn Festival keywords have an obvious upward trend. Finally, one week before the Mid-Autumn Festival, the volume of the Mid-Autumn Festival keywords reaches its highest peak. With about a month before the Mid-Autumn Festival, how should brands plan for

2. Mid-Autumn Festival Marketing Tip 1: Combine your own product capabilities to arouse consumer empathy. The most important thing about the Mid-Autumn Festival is "reunion" and "family reunion". Brands can think about how the characteristics of their products can be combined with the theme of gathering during the Mid-Autumn Festival. As long as the Mid-Autumn Festival marketing activities adhere to this theme as closely as possible, they can capture the consumption. the gaze of the person. Mid-Autumn Festival Marketing Case Analysis Unrivaled results—the most direct and brand-friendly festival marketing Kaohsiung's Fujiguo itself started out as a pastry maker, so the brand's Mid-Autumn Festival marketing method is also very intuitive, asking everyone to vote for it.The "Most Missed Mid-Autumn Festival Cake Flavor" allows consumers to choose their favorite mooncake flavor, and the award is of course the same. Guo's own mooncakes have successfully achieved brand exposure. T86 Yue Cha Yuan—Mid-Autumn Festival marketing copy that will be remembered once you read it once Taiwan’s tea and food brand T86 Yue Cha Yuan also uses Facebook’sPosting pictures of mooncakes allows everyone to immediately understand the theme of Mid-Autumn Festival marketing. Through the copy "Chang'e said she was drooling", it emphasizes the deliciousness of Mid-Autumn mooncakes and calls on consumers to order them quickly, which becomes a direct and powerful call to action. Ale Beer's Mid-Autumn Festival marketing campaign is very simple T86 Yue Cha Yuan – A Mid-Autumn Festival marketing copy that you will remember after reading it once Image source: T86 Yue Cha Yuan Isabel x Huanglou—bonus points for creativity! A festive joint brand that combines Chinese and Western elements Even if the brand atmosphere cannot be directly associated with the Mid-Autumn Festival, or is far away from the festive atmosphere of the Mid-Autumn Festival, co-branding with other brands is also a good Mid-Autumn Festival marketing strategy. The French pastry brand Isabel has collaborated with Royal House to launch the activity of "Creating Mid-Autumn Greeting Cards and Smoking Mooncakes to Celebrate Reunion". It uses the trendy creativity of combining Chinese and Western elements, combined with the meaning of "reunion" of the Mid-Autumn Festival , to remind everyone of the significance of the Mid-Autumn Festival. The scratch-off lottery method is fun and has a low threshold for participation. Using your own products and gift certificates as prizes can also be combined with the custom of eating mooncakes during the Mid-Autumn Festival.

3. But if your brand does not sell mooncakes or barbecue ingredients, how can you combine your product capabilities to create a Mid-Autumn Festival atmosphere? Let’s take a look at the following 2 brand cases! Taiwan Ale - Let consumers Bulk SMS Service take the initiative to promote and enhance brand marketingFor exampleTaiwan Ale has mastered one of the usage scenarios of beer, which is as a fun drink when gathering with friends or family. Coupled with the theme of "family reunion" during the Mid-Autumn Festival, it will be a Mid-Autumn Festival that is suitable for the festival. Marketing activities. As long as participants upload photos of gatherings with family and friends, and Taiwan Ale beer appears in the photos, as long as they participate, they will receive a cat paw bottle opener. The call to action of the event is clear. , the participation method and the winning method are also very simple. For consumers, the threshold for participation is low, and they can get free products. For Taiwan Ale, it is a smart way to spread its popularity during the Mid-Autumn Festival . Image source: Taiwan Ale Taiwan Tobacco and Liquor Company—Don’t forget to attract fans to your festival marketing! in addition,Taiwan Tobacco and Liquor Company has also grasped the festive characteristics of its products suitable for the Mid-Autumn Festival. Fans are asked to upload photos of barbecues suitable for the occasion, and then leave

4. messages in the Facebook fan group. They cleverly divert traffic and interact with fans through the Facebook fan group, and fans can Receive raffle prizes and gain effective and massive brand exposure during the Mid-Autumn Festival. In fact, most holiday marketing includes these two focuses - eating and giving gifts. Whether it is Mother's Day, Father's Day or Christmas, consumers may be thinking about "Which restaurant should they go to eat/celebrate?" or "What gift do you want to give to your mom/dad/friend?" The Mid-Autumn Festival marketing is similar, so if your products or services can connect the festive meaning of the Mid-Autumn Festival through "eating and giving gifts", you can take advantage of the Mid-Autumn Festival to plan your Mid-Autumn Festival marketing activities. Shopee Illustrations + festive topics to create interesting marketing Deliveroo delivers to every door—be the most considerate festive helper for users For example, the food delivery platform Deliveroo once took advantage of the "eating" situation during the Mid-Autumn Festival. Taking into account everyone's need to have a drink to relieve fatigue when eating delicious food, it launched the Mid-Autumn Festival campaign of "Every House Delivers X Coca-Cola Fiber+" , by sending a Mid-Autumn Festival e-newsletter to users, as long as they order a designated set meal at the event partner restaurant, they will receive 2 bottles of "Coca-Cola Fiber+" that are limited to users. Extended reading: Mid-Autumn Festival Marketing EDM Template Design Teaching Deliveroo delivers to every door - Be the most considerate festive helper for users Image source: Deliveroo e-newsletter delivered to every household In addition, if your brand itself is food-related, Mid-Autumn Festival gift boxes and combo packs are a sure-fire marketing method. Starbucks—Super-real holiday marketing! Try it with your own partners to expand the brand’s topicality Starbucks ’ Mid-Autumn Festival gift boxes this year are divided into five different packaging and price ranges, each containing mooncakes with different flavor combinations, providing consumers with diverse choices.The event page also cleverly adds commonly sold cookie gift boxes , such as rolls, coffee cones, etc., in conjunction with the event discounts, so that consumers are willing to purchase multiple products at once and increase the unit price.

5. Starbucks——Super-real holiday marketing! Try it with your own partners to expand the brand’s topicality Image source:Starbucks Plus, Starbucks even took a photoIn the video , store partners were invited to speak out and taste and try their own Mid-Autumn Festival gift boxes. It is highly authentic and full of topicality. Festival gift box The brand Zhangsheng Cereals, which sells Taiwanese local agricultural products, has also launchedThe Mid-Autumn Festival gift box combines rice, osmanthus honey, lychee honey wine and other products to create a rustic atmosphere full of "autumn harvest" and "autumn". Although it is not so closely related to the Mid-Autumn Festival, it is indeed marketed through the Mid-Autumn Festival. During the period, the brand spirit will be appropriately integrated into the festival marketing. In addition, there is also aThe Mid-Autumn Festival gift-giving area provides consumers with Mid-Autumn gift boxes of different product combinations, including rice, tea, wine, honey, etc., to meet different types of Mid-Autumn gift-giving needs. It is also a considerate approach that other brands can refer to. Image source:Palm cereal grain trade name Shangri-La Hotel—Gamified festival marketing to increase unit price per guest

6. Finally, the well-known Shangri-La Hotel in Taiwan also launched the "Ode to the Flower Moon" Mid-Autumn Festival gift event in 2018. The way to participate is also very simple. You only need to click on the roulette wheel on the website to participate in the lottery, and the prizes are various combinations The mooncake gift boxes with different flavors are beautifully packaged and are suitable for both gift giving and personal use. In addition, the roulette prizes include mooncake coupons and discount coupons for the website store, etc. In addition to the first place prize, one lucky winner will receive a luxury mooncake gift box worth NT$3,888. There are also at least 50 – 100 winners for other gift boxes and coupons. For consumers, The threshold for participation is low and the probability of winning is high, which naturally increases the willingness to participate . For Shangri-La, after receiving the coupons, consumers may have a "use it for nothing" mentality, coupled with the need for gifts during the Mid-Autumn Festival. , giving out mooncakes from Shangri-La is relatively decent, and it is possible to increase the order quantity and unit price of mooncake gift boxes during the Mid-Autumn Festival. Mid-Autumn Festival Marketing Tip 3: Be the King of Organizing Consumers’ Intimate Information In addition to directly packaging products or services into Mid-Autumn Festival gift boxes and Mid-Autumn set meals, organizing Mid-Autumn Festival-related information for consumers is also one of the ways to attract more potential customers through Mid-Autumn Festival marketing.

7. Taiwanese people have the custom of barbecue during the Mid-Autumn Festival, soThis website has compiled a list of lazy people's barbecue packages - from the preparation before barbecue, how to choose utensils and ingredients, how to make the most delicious barbecue, to the final preparation of barbecue, all the information is on this website, and it also comes with exquisite and detailed instructions. chart. Barbecue Encyclopedia Information Network——Every Mid-Autumn Barbecue reminds me of you Image Source: BBQ Guide Shopee Shopping—Illustrations + Festival Topics Create Interesting Marketing In addition, this article from ShopeeThe Mid-Autumn Festival Facebook post is also themed around barbecue, using funny illustrations to list the calories of the main ingredients, which is simple, clear and easy for people to relate to. The two key points of the festival mentioned in the previous paragraph of the article - "eating and giving gifts" can also be applied to information integration techniques . Like Pinkoi'sThis article cleverly integrates the food categories on the platform, with the theme of "Recommended Textured and Creative Mid-Autumn Gifts" to introduce users to biscuits, jams, dried fruits and various refreshments, with textured outer packaging. It can be different from the traditional Mid-Autumn Festival gift-giving options, opening up a way besides traditional mooncakes, and it is also in line with the product orientation that TA on the Pinkoi platform may like. ShopBack — From website to e-newsletter, Mid-Autumn Festival marketing is effective only if it is done well! Finally, what I want to share with you is how the cash back platform ShopBack uses information integration to conduct Mid-Autumn Festival marketing on its website and e-newsletter. Image source: Shopee The cooperative merchants on the ShopBack website are diverse, including daily necessities, comprehensive e-commerce, tourism, etc., and these are the focus of Mid-Autumn Festival marketing, such asIn this article , ShopBack summarizes the origins and customs of the Mid-Autumn Festival. At the end of the article, it tells users that if they want to buy Mid-Autumn Festival ingredients, they can go to which merchants on the ShopBack site to buy them and get cash rewards. or isThis article compiles the top ten mooncake queue stores in Taiwan. When you feel itchy and want to buy some, we will tell you at the end of the article that you can just order online through ShopBack without having to queue up. You can earn cash rewards.

8. ShopBack's Mid-Autumn Festival marketing is very complete, and it is also worthy of reference in e-newsletter marketing. In addition to using obvious icons to tell users that "you can get up to 20% cash back when buying things with ShopBack during the Mid-Autumn Festival", the following The button design also closely follows the theme of Mid-Autumn Festival marketing, including the collection of discounts from major merchants, essential ingredients and utensils for barbecue, and the selection of popular gift boxes, which are all topics that consumers will be interested in. It also successfully combines ShopBack's own services and the Mid-Autumn Festival. elements of the festival. Image source: ShopBack newsletter After reading the three major skills of Mid-Autumn Festival marketing, whether you are a newbie or an experienced marketer, when planning a Mid-Autumn Festival marketing activity next time, you can start from your own product strength and the festive elements of the Mid-Autumn Festival to take a look at your own marketing How to make the event more attractive and resonate with consumers, so that they will remember your brand while happily spending the Mid-Autumn Festival. I believe everyone can find a set of Mid-Autumn Festival marketing methods that are most suitable for your brand! Contact Us Website: https://www.bulksmsmaster.com Telegram: https://t.me/latestdat Whatsapp: 639858085805 Phone: 639858085805 Email: info@bulksmsmaster.com Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100