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Proposal for Standardization of Web and TV Media Synchronization Technologies

This proposal outlines the need for standardization in the synchronization of web and TV media content delivery. With the rise of various delivery technologies such as broadcast, mobile, and internet, a unified solution is essential for seamless content reassembly across multiple screens and devices. It discusses the utilization of Automatic Content Recognition (ACR) and explores potential use cases, emphasizing the development of an interoperable ecosystem. The proposal advocates for establishing standards that address data structures, identifiers, timing, and protocols to ensure coherent content delivery among all stakeholders.

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Proposal for Standardization of Web and TV Media Synchronization Technologies

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  1. Web & TV Media SynchronizationA Proposal for Standardization Sheau Ng, NBCUniversal Web & TV IG, TPAC 2012 Oct 29, 2012

  2. Web & TV Media Synchronization • Current trend in TV content delivery technology • Utilization of “whatever” technology: broadcast, mobile, internet, etc. • Hybridization of media • Different “component” media travels over different distribution technology • Receivers with access to some or all media need to “re-assemble” content for presentation • Presentations may occur on multiple screens • Need for technological solution to allow synchronization to work across content providers and receivers • Provide choices for all the stakeholders • Encourage development of an interoperable ecosystem

  3. Some Interesting Use Cases • Single-client: • Linear TV content, web-delivered content (including interactive) • Synchronized on client side • Presented on single client screen • Multi-client: • Linear TV content, web-delivered content (some interactive, others not) • Multiple devices receiving different (but coherent and tightly synchronized) content • Multi-client, dynamically switching delivery technology • Linear TV content, web-streaming content, local storage(?) • Dynamic switch mode (who initiates?)

  4. Under Development • In mid-2011, NBCUniversal conducted technology trials with various technology partners, including the two major CE manufacturers. • Uses Digital Fingerprint as ACR (Automatic Content Recognition) • There are two primary sets of candidates for industry standards: • Receiver-content synchronization and retrieval standards • ACR content management and distribution standards • Our intention is to help encourage the development of an synchronized hybrid TV content ecosystem based on ACR or similar technology • Also of growing importance: ability to seamlessly shift a client between unicast and broadcast

  5. What is ACR? • ACR is a technology that enables a connected device (TV or tablets) to make a query to a remote database to know the content that is being rendered on the device. The technology is typically based on digital watermark and/or fingerprint of the audio and/or video component of the content. • ACR is most useful in markets where TV content is delivered to hybrid TV in “baseband” (e.g., HDMI).

  6. What to standardize? • Data structure/format and control and command protocols • Need to support • Identifiers: channel, content, media object, resource addresses (URLs), destination screen (TV, screen2, etc.) • Timing/signaling: timeline, schedules, “Media Time” • Protocol: Client-server init, query, keep-alive, interrupt, activate, suspend, resume, hide, deactivate • Use cases: Live/tape linear TV, DVR, OTT, second-screen?

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