Download
darlene cook aaron winfree jennifer luu n.
Skip this Video
Loading SlideShow in 5 Seconds..
Darlene Cook Aaron Winfree Jennifer Luu PowerPoint Presentation
Download Presentation
Darlene Cook Aaron Winfree Jennifer Luu

Darlene Cook Aaron Winfree Jennifer Luu

225 Vues Download Presentation
Télécharger la présentation

Darlene Cook Aaron Winfree Jennifer Luu

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Darlene Cook Aaron Winfree Jennifer Luu

  2. What is Hartwicks? • A specialty kitchen store featuring products for cooking, dining and entertaining • Target Market: Martha Stewart/Real Simple Magazine reading married/single women/men enjoys cooking, eating fine foods, entertaining • History of the Company • Started in October 2006 • Lisa Hartwick is creator/owner • Used to be a marketing exec • Makes her own window displays and uses marketing knowledge in her retail store

  3. Strengths • Location • Located at 5th Street Public Market in Eugene (good neighbors) • Trends- Food Network, products by “Food Celebrities” • Products, high priced, high quality

  4. Neighbors include: • Specialty Food Stores, expensive clothing boutiques

  5. Weaknesses: Door way a little hidden Too much might be too much Website

  6. Opportunities, local events, cooking classes • Hartwicks Wear Red Day(Heart-healthy cooking demonstrations, information to educate women, heart-healthy recipes, and prizes!)

  7. Threats • Inkwell, Crate and Barrel, Potterybarn, Williams-Sonoma • Macys • lower prices

  8. Private Company • Location:  Hartwicks in the 5th Street Market296 E. 5th; Eugene • Phone:  (541) 344-6345

  9. Sources • www.hartwicks.com • http://www.visitlanecounty.org/calendar/index.cfm?action=daily&cdate=2-2-2007 • http://www.5stmarket.com/stores/ • http://www.registerguard.com/news/2006/07/21/c8.bz.retailmarket.0721.p1.php?section=business • http://www.registerguard.com/news/2006/12/05/d4.bz.bizbeat.1205.p1.php?section=business