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Gazette Media Company

Gazette Media Company

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Gazette Media Company

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  1. Gazette Media Company Media Information

  2. Contents • The region’s number one daily newspaper • The number one free weekly newspaper series • Direct access to the region’s digital audience

  3. Average issue readership profile Key Facts Frequency of publication: Daily - Evening Circulation – 52,900 Readership - 158,000 Average time spent reading: 33 mins The region’s number one daily newspaper % Circulation area The Evening Gazette is the most popular daily newspaper in the region, reaching 158,000 adult readers every day – that’s more than The Sun, The Northern Echo, and The Daily Mirror Providing extensive coverage of the Tees Valley area, the Evening Gazette circulates 52,900 copies of the paper every day – which is more than The Northern Echo The Evening Gazette reaches more adults in the Tees Valley than any other daily newspaper (000’s) NOP Research BEAMER 2005, Total Teesside area ABC Jan – Jun 2007 (Mon - Sat)

  4. Herald & Post Series Average issue readership profile Key Facts Frequency of publication: Weekly - Wednesday Distribution – 235,468 Readership – 388,000 The number one free weekly newspaper series in the region The Herald & Post series consists of six editions – Middlesbrough, East Cleveland, Stockton & Billingham, South Durham, Darlington, and North Yorkshire The series provides unrivalled access to the Teesside and South Durham marketplace reaching 388,000 adults every week Taking your advertising message direct to potential customers, the Herald & Post series is delivered every week to 235,468 households % Distribution area NOP Research BEAMER 2005, Total Teesside area VFD Jan – Jun 2007

  5. Teesside Herald & Post Series Average issue readership profile Key Facts Frequency of publication: Weekly - Wednesday Distribution – 154,361 Readership – 261,000 Reaching over three in four adults in the Tees Valley The Teesside Herald & Post series consists of three editions – Middlesbrough, East Cleveland, and Stockton & Billingham The series provides unrivalled access to the Teesside marketplace reaching 261,000 adults every week Taking your advertising message direct to potential customers, the Teesside Herald & Post series is delivered every week to 154,361 households % Distribution area NOP Research BEAMER 2005, Teesside H&P series 10% area VFD Jan – Jun 2007

  6. Stockton & Billingham Herald & Post Average issue readership profile Key Facts Frequency of publication:Weekly - Wednesday Distribution – 64,590 Readership - 111,000 Average time spent reading: 18 mins Reaching over three in four adults in Stockton & Billingham % Distribution area The Stockton & Billingham Herald & Post can reach more adults than any other free weekly newspaper in its area - with a readership of 111,000 adults every week Providing greater coverage of Stockton & Billingham than any other free weekly paper, the Herald & Post distributes 64,590 copies every week The number one free weekly newspaper in Stockton & Billingham NOP Research BEAMER 2005, Stockton & Billingham H&P 10% area VFD Jan – Jun 2007

  7. Middlesbrough Herald & Post Average issue readership profile Key Facts Frequency of publication:Weekly - Wednesday Distribution – 44,443 Readership - 71,000 Average time spent reading: 14 mins Reaching more than two in three adults in Middlesbrough % The Middlesbrough Herald & Post can reach more adults than any other free weekly newspaper in its area - with a readership of 71,000 every week No other free newspaper in this area can provide this level of penetration - with a weekly distribution of 44,443 - meaning that there is only one real choice to reach this audience Distribution area The number one free weekly newspaper in Middlesbrough NOP Research BEAMER 2005, Middlesbrough H&P 10% area VFD Jan – Jun 2007

  8. East Cleveland Herald & Post Average issue readership profile Key Facts Frequency of publication:Weekly - Wednesday Distribution – 45,328 Readership - 84,000 Average time spent reading: 13 mins Reaching more than three in four adults in East Cleveland % The East Cleveland Herald & Post can reach more potential customers than any other free newspaper in its area - with a readership of 84,000 every week The East Cleveland Herald & Post outstrips the distribution of any other free newspaper in the area by over 15,000 copies Distribution area The number one free weekly newspaper in East Cleveland NOP Research BEAMER 2005, East Cleveland H&P 10% area VFD Jan – Jun 2007

  9. South Durham Herald & Post Series Average issue readership profile Key Facts Frequency of publication: Weekly - Wednesday Distribution – 81,107 Readership – 126,000 Reaching almost 2 in 3 adults across the area The South Durham Herald & Post series consists of three editions – South Durham, Darlington, and North Yorkshire The South Durham Herald & Post series provides access to the South Durham, Darlington and North Yorkshire marketplace reaching 126,000 adults every week Taking your advertising message direct to potential customers, the South Durham Herald & Post series is delivered every week to 81,107 households % Distribution area NOP Research BEAMER 2005, South Durham H&P series 10% area VFD Jan – Jun 2007

  10. South Durham Herald & Post Average issue readership profile Key Facts Frequency of publication:Weekly - Thursday Distribution – 29,117 Readership - 48,000 Average time spent reading: 16 mins The number one free weekly newspaper in South Durham % Distribution area The South Durham Herald & Post can reach more adults than any other free weekly newspaper in its area - with a readership of 48,000 every week The South Durham Herald & Post distributes 29,117 copies per week Reaching nearly three in five adults in the South Durham area NOP Research BEAMER 2005, South Durham H&P 10% area VFD Jan – Jun 2007

  11. Darlington Herald & Post Average issue readership profile Key Facts Frequency of publication:Weekly – Thursday Distribution – 37,659 Readership - 55,000 Average time spent reading: 15 mins Enhance the power of your advertising by reaching a wide range of potential customers % Distribution area The Darlington Herald & Post provides extensive coverage of the Darlington area reaching 55,000 adults every week The Darlington Herald & Post distributes 37,659 copies each week Reaching nearly three in four adults in the Darlington area NOP Research BEAMER 2005, Darlington H&P 10% area VFD Jan – Jun 2007

  12. North Yorkshire Herald & Post Average issue readership profile Key Facts Frequency of publication:Weekly - Thursday Distribution - 14,331 Readership - 23,000 Average time spent reading: 14 mins The number one free weekly newspaper in North Yorkshire % The North Yorkshire Herald & Post is read by 23,000 adults every week and can reach more potential customers than any other free weekly newspaper in its area The North Yorkshire Herald & Post distributes 14,331 copies each week, which is more copies in its area than the North Yorkshire Advertiser Distribution area Reaching more adults than any other free weekly newspaper in North Yorkshire NOP Research BEAMER 2005, North Yorkshire H&P 10% area VFD Jan – Jun 2007

  13. Average issue readership profile Direct access to the region’s digital audience gazettelive.co.uk ensures the Evening Gazette is in print and on-line 24 hours a day, 7 days a week It is a comprehensive local website providing quality local news, sport, entertainment & business news The site has established a regular amount of unique users currently at 124,340 per month • 182,000adults across the North East turn to gazettelive.co.uk for jobs • 130,000adults across the North East turn to gazettelive.co.uk for property • 80,000adults across the North East turn to gazettelive.co.uk for new or used cars • 328,000adults in the North East have responded to advertising on the Internet • A further 434,000North East adults use the Internet to help plan what they are going to buy • Over 38,000 North East adults purchased a product/service after visiting gazettelive.co.uk NOP Research BEAMER 2005, Total North East area Omniture Jan – Jun 2007