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Internet eCommerce 101

Internet eCommerce 101. Or, how to enjoy your summer . . . profitably Or. Tanya Ignacek, Director of Sales & Operations. Stuff you want to talk about. Are online sales right for the Promo industry? Isn ’ t it complicated? How will it help my business? Where do I even start?.

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Internet eCommerce 101

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  1. Internet eCommerce 101 • Or, how to enjoy your summer . . . profitably • Or

  2. Tanya Ignacek, Director of Sales & Operations

  3. Stuff you want to talk about • Are online sales right for the Promo industry? • Isn’t it complicated? • How will it help my business? • Where do I even start?

  4. Really, shopping online?

  5. Online shopping trends 85% 83% 87% 53% 81% Percentage of people who have shopped online by area Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  6. Online shopping trends Books 44% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  7. Online shopping trends Clothing 36% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  8. Online shopping trends Airline Tickets 32% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  9. Online shopping trends Things people intend to buy online in the near future Electronics 27% Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  10. Online shopping trends Hotel Reservations 26% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  11. Online shopping trends eCommerce grew 16.1% in 2011 Source: US Department of Commerce

  12. TOP 10 Internet Retailers

  13. #10 Source: 247wallst.com December 29, 2011

  14. #9 Source: 247wallst.com December 29, 2011

  15. #8 Source: 247wallst.com December 29, 2011

  16. #7 Source: 247wallst.com December 29, 2011

  17. #6 Source: 247wallst.com December 29, 2011

  18. #5 Source: 247wallst.com December 29, 2011

  19. #4 Source: 247wallst.com December 29, 2011

  20. Take a guess on #3

  21. #3 Source: 247wallst.com December 29, 2011

  22. And #2?

  23. #2 Source: 247wallst.com December 29, 2011

  24. Last, but not least . . . #1

  25. #1 Source: 247wallst.com December 29, 2011

  26. But could it work for promotional products?

  27. Stats from 2011 Source: 2012 PPAI Report

  28. Stats from 2011 Source: 2012 PPAI Report

  29. Other trends • Summertime can bring about a low spot in e-retail commerce • Average order drops 2.8% in July and 4.8% in August • Best weeks for e-retailers to take a summer vacation? Week of July 23rd • When does it pick up? Week of August 27th - increase of 19% over week of July 23rd Source: Internet Retailer 6/26/12

  30. Hmmm, a Company Store?

  31. Let’s hear from others . . . • “After our company store went live, all of our employees were really pleased that they could find our branded merchandise in one place.” • “The look and feel of our company store gives us a very updated presence. Thanks for the facelift!” Source: BrightStores archives

  32. Is it difficult? Nope! It’s as easy as 1, 2, 3

  33. Are you going to count again? Quite honestly? Yes, we are!

  34. ~ ONE ~ • ASSESSMENT • Pick the store that’s right for you and your client • We will be right here to help you find the best fit

  35. ~ TWO ~ • BUILD • It’s easy! • You can do it yourself • Or choose our custom design service • Together we can build a fantastic store to meet your client’s requirements

  36. ~ THREE ~ • LAUNCH • Deliver a great looking, robust Online Company Store Program that’s perfect for your client • Enjoy being a hero

  37. ~ And voila! ~ A COMPANY STORE is born!

  38. “You tell ‘em Ralph!” Now, a Company Store is going to help me, how? . . .

  39. Let’s start with why it won’t work for you . . .

  40. Top Reasons to Not Use Company Stores • I’m already wildly successful • My client’s prefer it when I drop off 15 catalogs that they can browse through • No one uses the internet to buy things!

  41. Real reasons? • I have no idea how to use them and they scare me to death. Not to mention, who has the time to learn?

  42. That’s Why We’re Here! • We can, and will, make this easy on you • Our Expert Team is now Your Expert Team - to create your perfect Store

  43. Okay, so what other reasons are there to offer Company Stores? “Yep, what else should we know?”

  44. Financial Benefits • Ordering Efficiencies • Streamlined Order Taking Tool

  45. Brand Management • Control the Brand • Maintain Logo Integrity

  46. Spending Control • Offer your client a tool to help them control spending • Provides you with another opportunity to show your partnership with your client - looking out for their needs

  47. Security • Disaster Recovery Plan • PCI Compliant • American Express, First Data, BestBuy, and many more - trust BrightStores for security

  48. Program Support

  49. “You did real good today Ralph” Recognition & Award Programs

  50. Uniform Programs

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