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  1. The Leadership Excellence Series Developing a Mission 312

  2. A Few Examples Nike’s Mission Statement To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete. 1

  3. A Few Examples Microsoft’s Mission Statement At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential. 2

  4. A Few Examples The Toastmasters Club Mission The mission of a Toastmasters club is to provide a mutually supportive and positive learning environment in which every individual member has the opportunity to develop oral communication and leadership skills, which in turn foster self-confidence and personal growth. 3

  5. Mission vs. Vision • A mission explains how the organization will achieve the vision. • A vision is a mental picture of what the organization aspires to be. 4

  6. Characteristics of a Mission Statement • A foundation • It explains: • The purpose of your organization. • How it daily serves its clients. What it is: 5

  7. Characteristics of a Mission Statement • It describes: • Primary products and services. • A distinctive competitive advantage. • An overall strategy for long-term success. • Reflects the expected level of excellence. What it is: 6

  8. Characteristics of a Mission Statement • A mission is not detailed. • A mission is not narrow in its scope. What it is not: 7

  9. Characteristics of a Mission Statement • It may determine: • The competitive environment. • How resources will be allocated. • How many team members are needed. What it does: 8

  10. Creating Your Mission Statement • Conduct a brainstorming meetingto involve others. • Write down your organization’s: • Values • Beliefs • Goals 9

  11. Creating Your Mission Statement • Prioritize each value, belief, and goal. • Write a draft of your mission statement. 10

  12. Creating Your Mission Statement • After each draft: • Does this mission clearly depict what the organization values and believes? • Does this mission portray the goals of the organization? • Does this mission cause those involved with the organization to positively act? 11

  13. Communicatingthe Mission • Put it in writing. • Talk about the mission all the time. • Explain the benefits. • Be enthusiastic about the mission. • Describe how specific activities achieve the mission. 12

  14. Conclusion Reduce your plan to writing. The moment you complete this, you will have definitely given concrete form to the intangible desire. – Napoleon Hill 13